Growth Marketer • Lead

Who you are

You have a proven track record in growth marketing, with at least 7+ years of experience leading marketing teams and driving successful campaigns. Your expertise in data-driven marketing strategies has enabled you to fuel pipeline growth and revenue effectively. You possess strong analytical skills and are proficient in tools like Google Analytics and SEO, allowing you to make informed decisions based on data insights.

You thrive in collaborative environments, working closely with sales and product teams to execute integrated marketing campaigns that resonate with target audiences. Your leadership style fosters a high-performing team culture, where creativity and innovation are encouraged. You are adaptable and can navigate the complexities of a hybrid work environment, ensuring your team remains engaged and productive.

Desirable

Experience in the FinTech industry is a plus, as it will help you understand the unique challenges and opportunities in this sector. Familiarity with marketing automation tools and CRM systems will enhance your ability to drive effective marketing operations.

What you'll do

As the VP of Global Growth Marketing, you will be responsible for developing and executing marketing strategies that drive user acquisition and retention. You will lead a team focused on regional growth marketing, SEO, lifecycle marketing, web, and analytics. Your role will involve analyzing market trends and customer insights to inform campaign strategies and optimize performance.

You will collaborate closely with sales and product leaders to ensure that marketing initiatives align with business objectives. This includes executing integrated campaigns that resonate with target audiences and drive engagement. You will also oversee the development of marketing materials and content that effectively communicate Caseware's value proposition.

In this role, you will be expected to measure and report on the effectiveness of marketing campaigns, using data to refine strategies and improve outcomes. You will mentor and develop your team, fostering a culture of continuous learning and improvement. Your leadership will be crucial in driving the overall marketing vision and ensuring alignment with Caseware's goals.

What we offer

Caseware offers a dynamic work environment where innovation and collaboration are at the forefront. You will have the opportunity to work with a talented team dedicated to transforming the audit and accounting software industry. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in making a significant impact in the FinTech space.