Product Marketing Manager • Lead

Who you are

You have a strong background in product marketing, ideally with 7+ years of experience in a similar role. You thrive at the intersection of product, marketing, sales, and strategy, and you possess the ability to translate complex, evolving platforms into clear and compelling narratives. Your experience includes working closely with cross-functional teams to drive product adoption and customer engagement. You are a strategic thinker who can analyze market trends and customer needs to inform product positioning and messaging. You have a proven track record of developing and executing successful go-to-market strategies that resonate with target audiences.

You are passionate about digital experiences and understand the importance of customer data, personalization, and AI technology in today’s market. You are adept at leveraging analytics to drive decision-making and optimize marketing efforts. Your strong communication skills enable you to effectively collaborate with various stakeholders, including product management, sales, and external partners. You are a natural leader who inspires and motivates your team to achieve their goals while fostering a culture of creativity and innovation.

Desirable

Experience in the tech industry, particularly in content management or digital marketing, is a plus. Familiarity with AI technologies and their application in marketing will set you apart. You are comfortable working in a fast-paced environment and can adapt quickly to changing priorities. A background in working with iconic brands or large enterprises is advantageous, as is experience in managing product launches and marketing campaigns.

What you'll do

As the Director of Product Marketing at Contentstack, you will be responsible for leading the product marketing strategy and execution for our innovative platform. You will collaborate closely with product management to understand product features and benefits, translating them into compelling marketing messages that resonate with our target audience. You will develop and implement go-to-market strategies for new product launches, ensuring alignment with sales and marketing teams to maximize impact.

You will analyze market trends and customer feedback to refine product positioning and messaging, ensuring that our offerings stand out in a competitive landscape. You will work with the sales team to equip them with the necessary tools and resources to effectively communicate the value of our products to customers. Additionally, you will lead marketing campaigns that drive product adoption and customer engagement, leveraging various channels to reach our audience effectively.

You will also be responsible for measuring the success of marketing initiatives, using data-driven insights to optimize future efforts. Your leadership will foster a collaborative environment where creativity and innovation thrive, empowering your team to contribute to the overall success of Contentstack. You will represent the voice of the customer within the organization, ensuring that our marketing strategies align with customer needs and expectations.

What we offer

At Contentstack, we offer a dynamic and inclusive work environment where your contributions are valued. You will have the opportunity to work with a talented team dedicated to delivering exceptional digital experiences. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower organizations to tell their stories and connect with their audiences through inspiring, modern experiences.