About Coupang
Delivering convenience to millions in South Korea
Key Highlights
- Publicly traded on the NYSE under the ticker CPNG
- Valuation of approximately $60 billion post-IPO
- Over 17 million active customers using the platform
- Employs 1,000-5,000 people across various roles
Coupang is a leading e-commerce platform in South Korea, founded in 2010 and headquartered in Seoul. The company serves millions of customers with its fast delivery service, Rocket Delivery, which promises same-day or next-day delivery on a wide range of products. Coupang went public in March 2021, ...
🎁 Benefits
Coupang offers competitive salaries, stock options, generous paid time off, and a flexible remote work policy to support work-life balance....
🌟 Culture
Coupang fosters a customer-centric culture, emphasizing speed and efficiency in its operations. The company values innovation and encourages employees...
Skills & Technologies
Overview
Coupang is seeking a Principal I, Biz. Marketing to lead digital acquisition and optimize the RGCB seller-facing website. You'll focus on SEO and paid media strategies to drive seller leads, requiring expertise in web analytics and marketing automation.
Job Description
Who you are
You have a strong background in digital marketing with a focus on web ownership and conversion strategies. Your experience includes managing websites and optimizing user experiences to drive leads effectively. You are skilled in SEO and have a proven track record of executing successful digital acquisition campaigns. You understand the importance of analytics and can set up tracking systems to monitor performance and make data-driven decisions. You are familiar with B2B marketing channels and have experience in managing paid media campaigns across various platforms. Your knowledge of SCRM and marketing automation tools is a strong asset, enhancing your ability to streamline marketing processes and improve lead generation.
What you'll do
In this role, you will own the strategy and performance of the RGCB seller website, ensuring it effectively attracts and converts cross-border sellers. You will lead the development and execution of the SEO strategy, conducting keyword research and optimizing on-page content to improve organic traffic. You will collaborate with internal tech teams and external agencies to enhance the website's user experience and implement new features. Additionally, you will plan and optimize B2B performance marketing campaigns across platforms like Baidu and Tencent, focusing on acquiring qualified seller leads. You will regularly analyze web traffic and conversion data, using tools like Google Analytics and Google Tag Manager to inform your strategies and report on performance metrics. Your role will involve close collaboration with sales, operations, and central marketing teams to align efforts and maximize impact.
What we offer
Coupang offers a dynamic work environment where you can make a significant impact on our growth strategy. You will have the opportunity to work with a talented team and contribute to innovative marketing initiatives. We provide competitive compensation and benefits, along with opportunities for professional development and career advancement. Join us in shaping the future of e-commerce and driving success for our sellers.
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