Lifecycle Marketing Manager • Mid-Level

Who you are

You have a strong background in lifecycle marketing, with experience in building audience-specific campaigns that drive user acquisition and retention. You understand the importance of data-driven decision-making and are comfortable working with cross-functional teams, including Product, Sales, and Analytics. Your ability to collaborate effectively with various stakeholders ensures that marketing initiatives align with overall business goals.

You possess excellent communication skills, allowing you to articulate marketing strategies clearly and effectively to both internal teams and external partners. You are detail-oriented and have a knack for optimizing marketing programs to enhance user engagement and conversion rates. Your experience in the commercial real estate sector or a related field is a plus, as it gives you insights into the unique challenges and opportunities in this industry.

What you'll do

As the Lifecycle Marketing Manager at Crexi, you will own the entire lifecycle marketing process, from acquisition through retention. You will design, launch, and optimize marketing programs that guide users through the funnel, ensuring they become loyal customers. Your role will involve analyzing user behavior and campaign performance to refine strategies and improve outcomes.

You will collaborate closely with the Product and Sales teams to ensure that marketing efforts are aligned with product launches and sales initiatives. By leveraging data and analytics, you will identify opportunities for growth and develop targeted campaigns that resonate with specific audience segments. Your ability to work with an internal marketing agency will enable you to tap into specialized expertise and resources, enhancing the effectiveness of your campaigns.

What we offer

At Crexi, you will be part of a dynamic team that is reimagining commercial real estate through innovative technology. We offer a collaborative work environment where your contributions will directly impact the success of our marketing initiatives. You will have the opportunity to work with cutting-edge tools and technologies, driving meaningful change in the industry. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.