Marketing Manager • Senior

Who you are

You have a strong background in customer marketing, with at least 5 years of experience in developing and executing marketing strategies that drive customer engagement and retention. You understand the importance of customer advocacy and have successfully implemented programs that foster loyalty and satisfaction. Your analytical skills allow you to assess the effectiveness of marketing initiatives and make data-driven decisions to optimize performance. You are a collaborative team player who enjoys working closely with cross-functional teams, including sales and product development, to align marketing efforts with business goals. You are passionate about education and technology, and you are excited about the opportunity to contribute to D2L's mission of transforming the way the world learns.

What you'll do

In this role, you will own the strategy and execution of customer marketing programs that drive adoption, retention, and expansion across D2L’s customer base. You will develop and implement lifecycle marketing campaigns that engage customers at every stage of their journey, from onboarding to renewal. You will work closely with the product team to ensure that marketing initiatives align with product updates and enhancements, and you will leverage customer feedback to inform future marketing strategies. You will also be responsible for creating and managing customer advocacy programs that highlight success stories and promote customer engagement. Your role will involve analyzing customer data to identify trends and opportunities for improvement, and you will collaborate with the analytics team to measure the impact of marketing initiatives on customer satisfaction and retention.

What we offer

D2L offers a competitive benefits package, including access to mental health services, financial planning resources, and retirement planning options. We value employee wellbeing and provide opportunities for professional development and growth. Our company culture is inclusive and supportive, with a focus on collaboration and innovation. You will have the chance to work in a dog-friendly office environment and participate in social events that foster team bonding. We encourage you to apply even if your experience doesn't match every requirement, as we believe diverse teams build better products.