Lifecycle Marketing Manager • Mid-Level

Who you are

You have a strong background in lifecycle marketing, with hands-on experience executing multi-channel campaigns that drive user engagement and retention. Your detail-oriented nature ensures that every communication is optimized for maximum impact, and you thrive in a fast-paced environment where you can make a meaningful difference. You are adaptable and embrace change, always looking for ways to improve processes and outcomes. Your passion for data-driven decision-making means you are comfortable analyzing metrics to inform your strategies and tactics. You possess excellent communication skills, allowing you to collaborate effectively with cross-functional teams and stakeholders. You are proactive and take ownership of your projects, ensuring that they align with the overall marketing strategy and goals.

Desirable

Experience with email marketing platforms and automation tools is a plus, as is familiarity with customer relationship management (CRM) systems. A background in data analysis or marketing analytics will help you excel in this role, as you will be expected to interpret data and derive actionable insights. Knowledge of user experience principles and customer journey mapping will also be beneficial.

What you'll do

In this role, you will partner with the Director of Lifecycle Marketing to develop and execute a comprehensive lifecycle marketing strategy that engages learners at every stage of their journey. You will manage over 150 automated email programs, ensuring that communications are timely, relevant, and personalized. Your responsibilities will include refining and optimizing the test-learn-optimize roadmap, as well as overseeing the newsletter and blast calendar. You will analyze campaign performance metrics to identify areas for improvement and implement changes that enhance user engagement and retention. Collaboration with product and content teams will be essential as you work to create compelling messaging that resonates with learners. You will also be responsible for staying up-to-date with industry trends and best practices in lifecycle marketing, applying this knowledge to continuously improve DataCamp's marketing efforts.

What we offer

DataCamp provides a supportive and collaborative work environment where you can thrive. You will have access to a yearly learning budget for conferences and training to support your professional growth. The company also hosts global retreats, fostering a strong team spirit among employees. Additionally, you will receive a yearly refreshment budget for your IT equipment to ensure you have the tools you need to succeed. Join a team of exceptional individuals who are passionate about empowering others through data and AI skills.