About Directive Consulting
Performance marketing that drives measurable results
Key Highlights
- Serves over 500 clients including 1-800-Contacts and ADP
- $10M raised to enhance marketing solutions
- Headquartered in Irvine, California
- Focus on SEO, PPC, and content marketing
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
🎁 Benefits
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
🌟 Culture
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Marketing Operations • Mid-Level
Skills & Technologies
Overview
Directive Consulting is seeking a Marketing Operations Strategist to enhance their B2B performance marketing efforts. You'll leverage your expertise in marketing automation and analytics tools like HubSpot and Google Analytics. This role requires 3+ years of relevant experience.
Job Description
Who you are
You have 3+ years of hands-on experience in marketing operations, ideally with a strong background in implementing and managing marketing automation and analytics environments. Your technical fluency in tracking infrastructure and revenue data workflows sets you apart. You thrive in a collaborative environment, working closely with cross-functional teams to drive results. Your experience includes deep technical knowledge of GTM implementations and GA4 architecture, which allows you to deliver world-class solutions. You are passionate about performance marketing and enjoy solving complex problems that drive real revenue. You understand the nuances of B2B marketing and are eager to challenge the status quo.
Desirable
Experience in a B2B agency setting is a plus, as is familiarity with multi-channel offline conversion tracking. You are comfortable navigating the intricacies of revenue operations and have a keen eye for detail when it comes to data workflows. Your ability to communicate effectively with both technical and non-technical stakeholders makes you an asset to any team.
What you'll do
In this role, you will be responsible for developing and executing marketing operations strategies that align with Directive's goals. You will collaborate closely with the Director of Revenue to implement effective marketing automation solutions that enhance customer engagement and drive pipeline growth. Your expertise in tools like HubSpot, Marketo, and Pardot will be crucial as you manage and optimize these platforms. You will analyze data to inform decision-making and improve campaign performance, ensuring that all marketing efforts are data-driven and results-oriented. You will also play a key role in shaping the future of marketing at Directive, contributing to innovative strategies that set the agency apart in the competitive landscape.
What we offer
Directive Consulting values a people-first culture, fostering diversity and inclusion within the digital marketing landscape. You will have the opportunity to work remotely from Canada, allowing for a flexible work-life balance. The company is committed to professional development and offers resources to help you grow in your career. You will be part of a dynamic team that is dedicated to pushing the boundaries of performance marketing and delivering exceptional results for clients. Join us in shaping the future of marketing and making a meaningful impact in the B2B space.
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