Lifecycle Marketing Manager • Senior

Who you are

You have 5+ years of experience in lifecycle marketing, demonstrating a strong ability to engage customers throughout their journey. Your expertise in leveraging AI-driven programs such as voice, voicemail, and SMS allows you to create personalized and integrated customer experiences. You understand the importance of data-driven decision-making and have a proven track record of driving product adoption and retention.

You are skilled in developing end-to-end marketing strategies that fuel cross-sell opportunities across various offerings. Your analytical mindset enables you to assess customer behavior and optimize marketing efforts accordingly. You thrive in collaborative environments, working closely with cross-functional teams to ensure alignment and success in marketing initiatives.

Desirable

Experience in the fintech industry is a plus, as is familiarity with blockchain technology. You are comfortable using marketing automation tools and have a strong understanding of customer journey mapping. Your ability to adapt to new technologies and trends in marketing will set you apart.

What you'll do

In this role, you will architect and execute comprehensive lifecycle marketing strategies that engage customers at every touchpoint. You will analyze customer data to identify opportunities for product adoption and retention, ensuring that marketing efforts are tailored to meet customer needs. Your responsibilities will include developing and managing AI-driven marketing programs that enhance customer interactions through various channels.

You will collaborate with product teams to align marketing strategies with product offerings, ensuring that messaging is consistent and impactful. Your role will involve monitoring and analyzing campaign performance, using insights to refine strategies and improve outcomes. You will also be responsible for creating and maintaining customer segmentation strategies to enhance targeting and personalization efforts.

What we offer

Figure provides a dynamic work environment where innovation is at the forefront. You will have the opportunity to work with cutting-edge technology in the blockchain space, contributing to transformative solutions in capital markets. We offer competitive compensation and benefits, along with a culture that values collaboration and creativity. Join us in reshaping the future of finance and making a meaningful impact in the industry.