Field Marketing Manager • Mid-Level

Who you are

You have a strong background in field marketing, with at least 5 years of experience in driving marketing initiatives that directly support sales efforts. Your expertise lies in creating impactful marketing strategies that resonate with target audiences and enhance brand visibility. You are adept at collaborating with cross-functional teams, particularly sales and product, to ensure alignment and maximize the effectiveness of marketing campaigns. Your analytical mindset allows you to measure the success of marketing activities and adjust strategies accordingly to achieve optimal results.

You possess excellent communication skills, enabling you to articulate marketing strategies and their impact to various stakeholders. Your ability to think creatively and strategically helps you develop innovative marketing solutions that address the unique challenges faced by the sales team. You are comfortable working in a fast-paced environment and thrive on the excitement of launching new marketing initiatives that drive engagement and conversion.

Desirable

Experience in AI-driven marketing solutions or technology-driven environments is a plus. Familiarity with digital marketing tools and platforms will enhance your ability to execute campaigns effectively. A passion for understanding consumer behavior and market trends will help you stay ahead in this evolving landscape.

What you'll do

As a Field Marketing Manager at Firsthand, you will be responsible for developing and executing marketing strategies that support the sales team in real-time. You will work closely with sales representatives to understand their needs and create tailored marketing materials that enhance their pitches and presentations. Your role will involve organizing and executing field events, webinars, and other marketing initiatives that engage potential clients and showcase Firsthand's innovative AI-powered Brand Agent platform.

You will analyze market trends and customer feedback to refine marketing strategies and ensure they align with the company's goals. Collaborating with the product team, you will help communicate product features and benefits effectively to the market. Your insights will be crucial in shaping the messaging and positioning of Firsthand's offerings.

In addition, you will track and report on the performance of marketing campaigns, using data to inform future strategies and improve overall effectiveness. Your ability to adapt and pivot marketing efforts based on real-time feedback will be key to your success in this role. You will also play a vital role in building relationships with key stakeholders, both internally and externally, to foster collaboration and drive results.

What we offer

Firsthand offers a dynamic work environment where innovation and creativity are encouraged. You will have the opportunity to work with a talented team that is passionate about transforming the marketing landscape through AI technology. We provide competitive compensation and equity options, reflecting our commitment to attracting top talent. Our office is located in New York City, and we promote a hybrid work model that allows for flexibility while fostering collaboration among team members. Join us in shaping the future of AI-driven consumer engagement and make a significant impact in the marketing industry.