About Fleetio
The fleet management platform that simplifies operations
Key Highlights
- Raised $620 million in total funding
- Acquired Auto Integrate in 2025
- Over 400% growth in three years
- Market projected to reach $52.4 billion by 2027
Fleetio is a leading fleet management platform headquartered in Birmingham, AL, that enables organizations to track, analyze, and improve their fleet operations. With over 400% growth in three years and $620 million in funding, Fleetio serves a diverse range of customers in the transport and navigat...
🎁 Benefits
Fleetio offers comprehensive health and wellness plans, stock options for all employees, a 401k match of up to 4%, four weeks of PTO plus two floating...
🌟 Culture
Fleetio's culture is centered around simplifying complex fleet management tasks, allowing employees to focus on their core missions. The company empha...
Product Marketing Manager • Lead
Overview
Fleetio is seeking a VP of Product Marketing to lead the development of value-based messaging and market storytelling. This role requires strong leadership and collaboration across Product, Marketing, and Sales teams.
Job Description
Who you are
You are an experienced leader with a proven track record in product marketing, ideally with 5+ years in a similar role. You understand how to position products effectively across various industries and personas, and you have a knack for building confidence with customers and analysts alike. As the VP of Product Marketing, you will serve as the CMO’s right hand, driving cohesion across Product, Marketing, and Sales teams. You are adept at developing value-based messaging and customer enablement strategies that resonate with target audiences.
You thrive in fast-paced environments and are comfortable navigating the complexities of enterprise and SMB markets. Your strategic mindset allows you to connect the dots between different functions, ensuring that the marketing narrative aligns with product capabilities and sales strategies. You are a strong communicator, capable of articulating complex ideas clearly and persuasively to diverse stakeholders.
Desirable
Experience in the transportation technology sector or a similar field would be a plus. Familiarity with go-to-market strategies and a data-driven approach to decision-making will set you apart. You are passionate about building inclusive environments and fostering collaboration across teams.
What you'll do
In this role, you will lead the Product Marketing organization, shaping how Fleetio positions its platform in the market. You will develop and implement messaging strategies that highlight the unique value propositions of Fleetio’s offerings. Collaborating closely with Product and Sales teams, you will ensure that all marketing materials and communications reflect the product’s strengths and address customer needs effectively.
You will also be responsible for customer enablement initiatives, equipping sales teams with the tools and knowledge they need to engage prospects successfully. This includes creating training materials, conducting workshops, and providing ongoing support to ensure that the sales team is well-prepared to communicate the product’s benefits.
As a thought leader within the organization, you will drive market storytelling that resonates with target audiences. You will analyze market trends and customer feedback to refine messaging and positioning continuously. Your insights will help shape product development and marketing strategies, ensuring that Fleetio remains competitive in the evolving transportation technology landscape.
What we offer
Fleetio offers a dynamic work environment where innovation and collaboration are at the forefront. As a remote-first company, we provide flexibility and support for our employees to thrive in their roles. You will have the opportunity to work with a talented team dedicated to transforming fleet management through cutting-edge technology. We believe in empowering our employees and fostering a culture of growth and inclusivity. Join us as we continue to lead the charge in the transportation technology market.
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