About Flo Health
Empowering women's health with AI-driven insights
Key Highlights
- Over 70 million monthly users worldwide
- Most downloaded female health app globally
- $276.4 million raised in Series B funding
- Headquartered in London, UK with 501-1000 employees
Flo is an AI-powered period tracking app headquartered in St Katharine's & Wapping, London, UK, with over 70 million monthly users globally. The app provides personalized health insights by allowing users to log symptoms and cycle dates, making it the most downloaded female health app worldwide. Flo...
🎁 Benefits
Flo offers 6 months of fully paid maternity leave and 1 month of fully paid paternity leave, along with a $5000 bonus upon return. Employees enjoy 25 ...
🌟 Culture
Flo fosters a culture of innovation and user-centric design, leveraging AI to enhance the health tracking experience. The company prioritizes flexibil...
Growth Manager • Mid-Level
Skills & Technologies
Overview
Flo Health is hiring a User Acquisition Manager to plan and execute web user acquisition campaigns across Paid Social channels. You'll focus on driving growth through performance marketing strategies and collaboration with product and creative teams. This role requires 2+ years of experience in app user acquisition.
Job Description
Who you are
You have 2+ years of performance marketing experience in app user acquisition, ideally in high-growth environments — you've successfully managed campaigns that drive significant user growth and understand the nuances of digital marketing. Your expert-level experience with social channels like Facebook Ads, TikTok Ads, and Snapchat has equipped you with the skills to optimize campaigns effectively.
Your analytical skills are strong, and you are proficient in advanced Excel or Google Sheets — you can generate insights from performance data and proactively identify areas of opportunity. You stay up to date with industry trends, platform updates, and evolving privacy regulations, ensuring your strategies are always aligned with best practices.
What you'll do
In this role, you will be responsible for planning, executing, and scaling web user acquisition campaigns across Paid Social channels — your focus will be on driving high-intent, converting traffic to achieve incremental growth. You will collaborate closely with product, analytics, and creative teams to create effective landing pages and campaign assets that resonate with users.
You will generate insights from performance data, using your analytical skills to identify opportunities for optimization and growth — your ability to analyze metrics such as ROAS, CPA, and LTV will be crucial in refining campaign strategies. As you drive user acquisition efforts, you will also stay informed about industry trends and platform updates, adapting your strategies to maintain a competitive edge.
What we offer
Flo Health provides a dynamic work environment where you can contribute to the mission of building a better future for female health — you will be part of a team that values diversity, equity, and inclusion. We offer a range of health, pension, and wellbeing perks to support your overall wellbeing. Join us in making a significant impact in the health and fitness app space, where your contributions will help millions of users know their bodies better.
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