Growth Marketing Manager • Senior

Who you are

You have 5+ years of experience in growth marketing, focusing on customer lifecycle management — you've successfully driven customer engagement and retention strategies across various channels. Your expertise in data analysis allows you to leverage insights to inform marketing decisions and optimize campaigns effectively.

You possess strong skills in email marketing and content marketing — you've designed and executed campaigns that resonate with diverse customer segments, ensuring that each interaction builds loyalty and maximizes lifetime value. Your ability to segment audiences by different customer types and geographies enhances your marketing effectiveness.

You are adept at using tools like Google Analytics to track, measure, and report on key performance metrics — you understand the importance of data in shaping marketing strategies and are comfortable making data-driven decisions to improve customer experiences.

Your creativity shines through in your marketing tactics — you enjoy developing innovative content and resources that empower customers to maximize the value of their products. You thrive in collaborative environments, working closely with cross-functional teams to achieve common goals.

What you'll do

As the Senior Growth Marketing Manager, you will develop and execute comprehensive marketing campaigns aimed at driving customer engagement and purchases throughout the entire customer journey. You will focus on key stages from prospecting to onboarding and retention, ensuring that every customer interaction is meaningful and impactful.

You will design programs tailored to different customer segments, utilizing insights to create targeted content that resonates with various audiences. Your role will involve tracking and analyzing customer behavior to identify opportunities for improvement and growth.

You will collaborate with product and sales teams to align marketing strategies with business objectives, ensuring that your campaigns effectively support overall company goals. Your ability to communicate insights and recommendations will be crucial in influencing marketing direction and strategy.

You will also be responsible for measuring the success of your campaigns, using data to refine and optimize future marketing efforts. Your analytical mindset will help you identify trends and patterns that can inform strategic decisions.

What we offer

At Formlabs, we offer a competitive salary range of $95,000—$155,000 USD, along with equity in the form of RSUs. We believe in rewarding our employees for their contributions and impact on the organization. Our total compensation package is designed to reflect your skills, qualifications, and experience.

Join a team of hands-on builders and innovators who are passionate about changing how the world creates. We foster a collaborative and inclusive work environment where your ideas and contributions are valued. If you're ready to shape the future of fabrication, we encourage you to apply even if your experience doesn't match every requirement.