About Formlabs
Empowering professionals with advanced 3D printing technology
Key Highlights
- Headquartered in Somerville, MA with 501-1000 employees
- Over 100,000 printers sold to clients like Coca-Cola & Sony
- $250.8 million raised in Series D funding
- Largest supplier of professional SLA and SLS 3D printers globally
Formlabs, headquartered in Somerville, MA, is a leading provider of professional 3D printers, specializing in stereolithography (SLA) and selective laser sintering (SLS) technologies. Since its founding in 2011 by MIT alumni, Formlabs has sold over 100,000 printers to major companies like Coca-Cola ...
π Benefits
Employees at Formlabs enjoy competitive salaries, equity options, generous PTO policies, and a flexible remote work policy. The company also offers a ...
π Culture
Formlabs fosters a culture of innovation and engineering excellence, driven by a commitment to serve professionals in the 3D printing market. The comp...
Skills & Technologies
Overview
Formlabs is hiring a Senior Growth Marketing Analyst to own the customer lifecycle and drive engagement strategies. You'll leverage data and creative marketing tactics to maximize customer loyalty and lifetime value. This role requires strong analytical skills and experience in marketing operations.
Job Description
Who you are
You have 5+ years of experience in growth marketing or a related field, with a proven track record of developing and executing successful marketing campaigns that drive customer engagement and retention. Your analytical mindset allows you to leverage data insights to inform your strategies, ensuring that every customer interaction is meaningful and impactful.
You are proficient in tools like Google Analytics and SQL, enabling you to track, measure, and report on key performance metrics effectively. Your experience with various marketing channels, including web and email, equips you to design programs tailored to different customer segments and stages of the customer journey.
You possess strong communication skills, allowing you to collaborate effectively with cross-functional teams, including product and sales, to align marketing efforts with business objectives. Your creativity shines through in your ability to develop engaging content and resources that empower customers to maximize the value of their products.
Desirable
Experience with marketing automation tools and CRM systems is a plus, as it enhances your ability to manage customer relationships and streamline marketing processes. Familiarity with A/B testing and campaign optimization will further strengthen your contributions to the team.
What you'll do
In this role, you will develop and execute comprehensive marketing campaigns that guide customers through their entire journeyβfrom prospecting to becoming loyal advocates. You will design programs for key stages of the customer lifecycle, ensuring that each touchpoint enhances customer satisfaction and loyalty.
You will track and analyze customer engagement metrics, using insights to refine strategies and improve retention rates. Your ability to segment customers by type and geography will allow you to tailor your marketing efforts effectively, ensuring that you meet the diverse needs of your audience.
Collaboration is key in this position; you will work closely with product teams to align marketing initiatives with product launches and updates. Your insights will help shape the customer experience, ensuring that it is seamless and engaging at every stage.
What we offer
At Formlabs, we offer a competitive salary range of $95,000β$155,000 USD, along with equity in the form of RSUs. Our total compensation package is designed to reward your contributions and support your growth within the company. You will be part of a dynamic team that is passionate about innovation and dedicated to changing how the world creates.
We encourage you to apply even if your experience doesn't match every requirement. Join us in shaping the future of fabrication and making a meaningful impact in the world of 3D printing.
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