Growth Marketer • Lead

Who you are

You have a strong background in growth marketing, with at least 5 years of experience in driving marketing strategies that lead to measurable growth. Your expertise in email marketing allows you to design and execute behaviorally triggered lifecycle emails that enhance onboarding, activation, and customer retention. You understand the importance of optimizing deliverability, open rates, and conversion rates to qualified pipeline and revenue.

Your experience in campaign management is extensive, as you have successfully run multi-touch campaigns across various channels including paid search, social media, content, email, and webinars. You are adept at analyzing campaign performance and ensuring clear attribution and ROI. You are also familiar with building automations using tools like n8n to streamline lead capture, enrichment, routing, and lifecycle triggers.

You are skilled in executing disciplined A/B testing across various elements such as subject lines, CTAs, sequences, landing pages, and onboarding flows. Your ability to create brand-aligned, high-converting emails with compelling copy and visuals sets you apart. You are also proficient in segmenting audiences to tailor messaging effectively.

Desirable

Experience with analytics tools to measure campaign performance and user engagement is a plus. Familiarity with CRM systems and marketing automation platforms will enhance your ability to manage leads effectively. You are a collaborative team player who enjoys working closely with sales and product teams to align marketing efforts with business objectives.

What you'll do

As the Growth Marketing Lead at Pinecone, you will play a pivotal role in shaping the company's growth strategy. You will design and implement marketing campaigns that target business decision makers, focusing on both product-led growth and sales-driven pipeline development. Your responsibilities will include optimizing lead handoff to sales representatives to ensure a seamless transition from marketing to sales.

You will manage Pinecone's email marketing strategy, creating behaviorally triggered lifecycle emails that drive customer engagement and retention. Your expertise in A/B testing will be crucial as you experiment with different approaches to improve email performance and conversion rates. You will also run multi-touch campaigns across various channels, ensuring that each campaign is tracked for attribution and ROI.

In addition, you will build automations for lead capture and enrichment, utilizing tools like n8n to streamline processes. Your analytical skills will be essential as you measure the effectiveness of campaigns and adjust strategies based on performance data. You will collaborate closely with the sales team to ensure that marketing efforts align with sales goals and contribute to overall business growth.

What we offer

Pinecone offers a dynamic work environment where innovation and collaboration are at the forefront. You will have the opportunity to work with a talented team dedicated to making AI applications more accessible and effective. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower businesses with cutting-edge AI technology.