About Formlabs
Empowering professionals with advanced 3D printing technology
Key Highlights
- Headquartered in Somerville, MA with 501-1000 employees
- Over 100,000 printers sold to clients like Coca-Cola & Sony
- $250.8 million raised in Series D funding
- Largest supplier of professional SLA and SLS 3D printers globally
Formlabs, headquartered in Somerville, MA, is a leading provider of professional 3D printers, specializing in stereolithography (SLA) and selective laser sintering (SLS) technologies. Since its founding in 2011 by MIT alumni, Formlabs has sold over 100,000 printers to major companies like Coca-Cola ...
π Benefits
Employees at Formlabs enjoy competitive salaries, equity options, generous PTO policies, and a flexible remote work policy. The company also offers a ...
π Culture
Formlabs fosters a culture of innovation and engineering excellence, driven by a commitment to serve professionals in the 3D printing market. The comp...
Growth Marketing Manager β’ Senior
Formlabs β’ Somerville
Skills & Technologies
Overview
Formlabs is seeking a Senior Growth Marketing Manager to lead customer engagement and retention strategies. You'll leverage data and creative marketing tactics to enhance customer loyalty and maximize lifetime value. This role requires experience in digital marketing and campaign management.
Job Description
Who you are
You have 5+ years of experience in growth marketing, with a proven track record of developing and executing successful marketing campaigns that drive customer engagement and retention. Your analytical mindset allows you to leverage data insights to inform your strategies, ensuring that every customer interaction builds loyalty and maximizes lifetime value. You are skilled in various digital marketing channels, including web, email, and social media, and you understand how to create compelling content that resonates with diverse audiences. You thrive in collaborative environments, working closely with cross-functional teams to align marketing efforts with overall business goals. You are passionate about 3D printing technology and its potential to transform industries, and you are excited to contribute to a company that is at the forefront of innovation.
Desirable
Experience with marketing automation tools and CRM systems is a plus, as is familiarity with A/B testing and optimization techniques. A background in technology or manufacturing industries will help you understand the unique challenges and opportunities in this space.
What you'll do
As the Senior Growth Marketing Manager at Formlabs, you will own the customer lifecycle, focusing on prospects, leads, purchases, onboarding, engagement, retention, and satisfaction. You will design and execute marketing strategies that inspire customers to become repeat buyers and advocates for Formlabsβ cutting-edge 3D printing solutions. Your role will involve developing and executing campaigns that drive customer engagement and purchases throughout the entire customer journey. You will analyze customer data to identify key stages in the customer journey and design targeted programs for each stage. You will collaborate with product and sales teams to ensure that marketing efforts align with product launches and sales initiatives. Additionally, you will monitor and report on the effectiveness of marketing campaigns, using insights to refine strategies and improve outcomes. You will also be responsible for managing the marketing budget and ensuring that resources are allocated effectively to maximize ROI.
What we offer
At Formlabs, we believe in the power of our technology to change the world, and we are committed to building a team that reflects that vision. You will receive a competitive salary, with an annual base pay range of $95,000β$115,000 USD, along with equity in the form of RSUs. We offer a collaborative and innovative work environment where you can grow your skills and make a meaningful impact. Join us in shaping the future of fabrication and be part of a team that is dedicated to pushing the boundaries of what is possible with 3D printing technology.
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