
About Gravie
Revolutionizing health benefits for employers and employees
Key Highlights
- Headquartered in Minneapolis, Minnesota
- Over 1,000 employer partnerships
- $50M+ raised from Canaan Partners and Lerer Hippeau
- 51-250 employees dedicated to health benefits innovation
Gravie, headquartered in Minneapolis, Minnesota, specializes in transforming employer health benefits by offering personalized health insurance solutions. The company partners with over 1,000 employers to provide employees with tailored coverage options that enhance their healthcare experience. Foun...
🎁 Benefits
Gravie offers competitive salaries, equity options, generous PTO, and a flexible remote work policy to support work-life balance....
🌟 Culture
Gravie fosters a culture focused on innovation in health benefits, encouraging employees to bring new ideas to the table and prioritize customer satis...
Skills & Technologies
Overview
Gravie is seeking a Vice President of Marketing to lead growth initiatives and build a modern marketing engine. You'll focus on performance marketing and customer insights to enhance healthcare access for small and midsize businesses. This role requires deep expertise in marketing strategy and team leadership.
Job Description
Who you are
You are a seasoned marketing leader with a proven track record of driving growth in high-performance environments. With at least 5 years of experience in a senior marketing role, you have successfully built and scaled marketing strategies that deliver measurable results. You thrive on data-driven decision-making and possess a strong entrepreneurial spirit that allows you to navigate challenges with creativity and precision. Your hands-on approach means you are not afraid to roll up your sleeves and get involved in the details, ensuring that your team executes effectively. You have a deep understanding of performance marketing and are skilled at leveraging customer insights to shape brand strategies. You are a natural leader who inspires and develops high-performing teams, fostering a culture of collaboration and innovation.
Desirable
Experience in the healthcare sector or with consumer-centric products is a plus, as is familiarity with digital marketing tools and analytics platforms. You are comfortable with budget management and strategic planning, ensuring that resources are allocated to initiatives that drive the most impact.
What you'll do
In this role, you will define and execute a comprehensive marketing strategy aimed at driving lead generation and customer acquisition across the small and midsize employer market. You will own the full marketing budget, leading annual and quarterly planning to ensure alignment with the company's growth objectives. Your responsibilities will include building scalable marketing programs, testing new approaches, and continuously learning from results to optimize performance. You will collaborate closely with cross-functional teams to bring new products to market, ensuring that marketing efforts are aligned with product development and customer needs. You will also be responsible for shaping a distinctive brand that resonates with your target audience, utilizing actionable customer insights to inform your strategies. As a leader, you will mentor and develop your team, fostering an environment where innovative ideas are encouraged and valued.
What we offer
Gravie offers a unique opportunity to make a significant impact in the healthcare industry. You will join a mission-driven team that values authenticity and encourages you to be your true self. We provide a supportive environment where good ideas can come from anyone, and we challenge each other to push boundaries for the greater good. You will have the chance to work in a high-trust environment where your voice matters, and your contributions will directly influence the company's growth and success. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.
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