About Headway
Connecting clients to therapists who accept insurance
Key Highlights
- Facilitates over 600,000 appointments monthly
- Backed by $327M in funding from Accel and Google Ventures
- Operates in 16 states and the District of Columbia
- Headquartered in Tribeca, New York, with 1001+ employees
Headway is a mental healthcare marketplace that connects clients with therapists who accept insurance, addressing the accessibility and affordability of mental health services. With over 600,000 appointments facilitated each month, Headway operates across 16 states and the District of Columbia, back...
🎁 Benefits
Employees enjoy competitive salaries, equity options, generous PTO policies, and flexible remote work arrangements, fostering a supportive work-life b...
🌟 Culture
Headway's culture is centered around making mental healthcare accessible and affordable, with a strong focus on innovation and community impact. The c...
Skills & Technologies
Overview
Headway is seeking a Provider Growth Marketing Manager to lead and scale their paid search program across Google, YouTube, and Bing. You'll leverage your expertise in digital marketing to drive direct-response outcomes. This role requires a strategic mindset and experience in B2B marketing.
Job Description
Who you are
You have a strong background in B2B digital marketing, particularly in managing paid search campaigns across platforms like Google, YouTube, and Bing. With at least 5 years of experience, you understand how to drive direct-response outcomes such as cost-per-lead (CPL) and cost-per-acquisition (CPA). Your analytical skills allow you to translate growth strategies into actionable SEM execution, ensuring that every campaign is optimized for success. You are comfortable using data and testing methodologies to refine marketing efforts and achieve measurable results.
Desirable
Experience with mental health or healthcare marketing is a plus, as is familiarity with the unique challenges of acquiring providers in this sector. You are adept at using tools like Google Analytics and SEO strategies to enhance visibility and engagement. Your ability to collaborate with cross-functional teams, including product and sales, will help you align marketing initiatives with broader business goals.
What you'll do
In this role, you will own and scale Headway's paid search program, developing strategies that attract mental health providers to our platform. You will analyze campaign performance, making data-driven decisions to optimize ad spend and improve conversion rates. Collaborating closely with the Growth Marketing team, you will implement best practices in SEM and ensure that all marketing efforts are aligned with Headway's mission to improve access to mental healthcare.
You will also be responsible for conducting market research to identify trends and opportunities within the mental health space, allowing you to tailor campaigns that resonate with potential providers. Your role will involve regular reporting on campaign performance, providing insights that inform future marketing strategies. You will work with creative teams to develop compelling ad copy and visuals that effectively communicate Headway's value proposition.
What we offer
Headway is committed to fostering a diverse and inclusive workplace where every team member can thrive. We offer competitive compensation and benefits, including flexible working arrangements to support work-life balance. Joining Headway means being part of a mission-driven organization that is making a significant impact in the mental health space. You will have the opportunity to grow your skills in a supportive environment while contributing to a cause that matters.
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