Account Manager • Mid-Level

Who you are

You have a strong background in account-based marketing and a passion for driving measurable business growth. With experience in developing and executing marketing strategies, you understand how to blend creativity with data-driven insights to engage key customer accounts effectively. You thrive in collaborative environments, working closely with cross-functional teams to align marketing efforts with business objectives. Your analytical mindset allows you to assess campaign performance and make informed decisions to optimize results. You are adept at building relationships and communicating effectively with stakeholders at all levels, ensuring that marketing initiatives resonate with target audiences. You are committed to continuous learning and improvement, always seeking new ways to enhance your skills and contribute to your team's success.

Desirable

Experience in the education technology sector or a similar industry would be a plus, as would familiarity with marketing automation tools and CRM systems. A background in data analysis and reporting can further enhance your ability to drive impactful marketing strategies.

What you'll do

As the ABM Manager at Instructure, you will lead the development and execution of account-based marketing strategies aimed at engaging our most important customer and prospect accounts. You will collaborate closely with sales and marketing teams to identify key accounts and tailor marketing efforts to meet their specific needs. Your role will involve creating targeted campaigns that leverage various channels, including digital marketing, content marketing, and events, to drive engagement and pipeline growth. You will analyze campaign performance metrics to assess effectiveness and make data-driven recommendations for optimization. Additionally, you will work on building strong relationships with key stakeholders, ensuring alignment between marketing initiatives and sales objectives. Your creativity and strategic thinking will be essential in crafting compelling messaging that resonates with target audiences and drives business results.

What we offer

Instructure offers a dynamic work environment where you can thrive and grow your career. We believe in empowering our employees with the tools and resources they need to succeed. You will have the opportunity to work with a talented team of professionals who are passionate about making a difference in the education sector. We provide competitive compensation and benefits, along with opportunities for professional development and career advancement. Join us in our mission to simplify learning and personal development, and help us create products that inspire people to go further in their education and careers.