Account Manager • Senior

Who you are

You have a strong background in account-based marketing, with at least 5 years of experience in developing and executing marketing strategies that drive customer engagement and revenue growth. You understand the importance of collaboration and have worked closely with sales and customer success teams to align marketing efforts with business objectives. Your analytical skills allow you to leverage data for optimization and performance measurement, ensuring that marketing programs are effective and impactful. You are passionate about creating personalized customer experiences and have a track record of successfully managing multi-channel campaigns.

Desirable

Experience in the technology or communications sector is a plus, as is familiarity with AI technologies that enhance marketing efforts. You are comfortable using marketing automation tools and have a good understanding of digital marketing metrics. A creative mindset that allows you to think outside the box and develop innovative marketing plays will set you apart.

What you'll do

In this role, you will be responsible for developing, implementing, and refining account-based marketing programs focused on high-priority accounts. You will collaborate closely with Integrated Campaigns, Sales Development Representatives (SDRs), Account Executives (AEs), and Customer Success Managers (CSMs) to deliver targeted, personalized campaigns that deepen customer engagement. Your role will involve analyzing program performance and leveraging data to optimize marketing strategies, ensuring that they align with business goals and drive revenue growth. You will also be tasked with creating impactful marketing plays that resonate with existing customers and encourage expansion within their accounts.

What we offer

Twilio offers a remote-first work environment that fosters a strong culture of connection and inclusion. You will be part of a vibrant team that values diverse experiences and perspectives. The company is committed to your professional growth and provides opportunities for skill development and career advancement. Additionally, Twilio emphasizes work-life balance and offers flexible working arrangements to support your personal and professional needs.