About Intersection
Transforming urban experiences through technology and media
Key Highlights
- Headquartered in New York City with a workforce of 1,000+
- Offers free public Wi-Fi and interactive wayfinding kiosks
- Serves major cities including New York and San Francisco
- Focused on enhancing urban living through technology
Intersection is a leading Out of Home media and technology company headquartered in New York City, specializing in urban advertising solutions and consumer amenities. Their products include free public Wi-Fi, interactive kiosks, and wayfinding systems that serve millions of users in cities like New ...
🎁 Benefits
Employees enjoy competitive salaries, equity options, generous PTO policies, remote work flexibility, and comprehensive health benefits....
🌟 Culture
Intersection fosters a culture focused on urban innovation and sustainability, encouraging employees to contribute ideas that enhance city living thro...
Growth Marketing Manager • Mid-Level
Skills & Technologies
Overview
Intersection is hiring a Growth Marketing Manager to own digital lead generation strategy and execution. You'll work closely with the sales enablement team and utilize tools like Salesforce and Google Analytics. This position requires experience in SEM and digital marketing.
Job Description
Who you are
You have a strong background in digital marketing with a focus on lead generation strategies — you've successfully increased leads across various channels and understand the nuances of digital marketing metrics. Your experience with Salesforce and Google Analytics allows you to analyze data effectively and make informed decisions. You thrive in collaborative environments, working closely with cross-functional teams to align marketing strategies with sales enablement efforts.
You possess a deep understanding of SEM strategies and execution — you've managed end-to-end SEM campaigns, optimizing for performance and reporting on results. Your ability to communicate effectively with both technical and non-technical stakeholders ensures that everyone is aligned on goals and expectations. You are proactive in testing and learning, always looking for opportunities to improve existing strategies and implement new ideas.
What you'll do
As the Growth Marketing Manager, you will take ownership of the digital lead generation strategy, ensuring that it aligns with the overall business objectives. You will manage SEM campaigns from start to finish, making recommendations for optimizations and troubleshooting any issues that arise. Your role will involve collaborating with the website agency to maintain and update the company website, ensuring it serves as an effective tool for lead generation.
You will work closely with the sales enablement team to ensure that marketing strategies are effectively supporting sales efforts. This includes aligning on messaging and ensuring that leads are nurtured through the sales funnel. You will also analyze performance metrics and provide insights to the marketing team to inform future strategies. Your expertise will be crucial in driving growth and ensuring that Intersection continues to deliver innovative solutions to its clients.
What we offer
Intersection offers a competitive salary range of $80,000 to $110,000, along with a dynamic work environment that encourages creativity and collaboration. You will have the opportunity to work on impactful projects that enhance urban living and contribute to the sustainability of cities. We value diversity and encourage applications from all qualified individuals, fostering an inclusive workplace where everyone can thrive.
Interested in this role?
Apply now or save it for later. Get alerts for similar jobs at Intersection.
Similar Jobs You Might Like
Based on your interests and this role
Growth Marketing Manager
Zerocater is hiring a Growth Marketing Manager to drive customer acquisition and retention strategies. You'll optimize performance marketing campaigns using tools like Google Ads and Klaviyo. This role requires strong analytical skills and a data-driven mindset.
Growth Marketing Manager
Intersection is hiring a Growth Marketing Manager to own digital lead generation strategy and execution. You'll work closely with the sales enablement team and utilize skills in Salesforce and Google Analytics. This position requires experience in digital marketing strategies.
Growth Marketing Manager
MongoDB is seeking a Growth Marketing Manager to develop and implement lifecycle marketing strategies aimed at engaging developers and driving platform adoption. This role requires expertise in product-led growth tactics and strong communication skills.
Growth Marketing Manager
Kabam is hiring a Growth Marketing Manager to shape and execute their growth strategy, focusing on user acquisition and ad monetization. You'll work with tools like Google Ads and Google Analytics in Los Angeles.
Growth Marketing Manager
MongoDB is hiring a Growth Marketing Manager to drive user engagement and retention through personalized marketing strategies. You'll work closely with Sales, Customer Success, and Product teams, leveraging your expertise in Product-Led Growth and lifecycle marketing. This role requires strong communication skills and experience in marketing to developers.