About Intersection
Transforming urban experiences through technology and media
Key Highlights
- Headquartered in New York City with a workforce of 1,000+
- Offers free public Wi-Fi and interactive wayfinding kiosks
- Serves major cities including New York and San Francisco
- Focused on enhancing urban living through technology
Intersection is a leading Out of Home media and technology company headquartered in New York City, specializing in urban advertising solutions and consumer amenities. Their products include free public Wi-Fi, interactive kiosks, and wayfinding systems that serve millions of users in cities like New ...
🎁 Benefits
Employees enjoy competitive salaries, equity options, generous PTO policies, remote work flexibility, and comprehensive health benefits....
🌟 Culture
Intersection fosters a culture focused on urban innovation and sustainability, encouraging employees to contribute ideas that enhance city living thro...
Growth Marketing Manager • Mid-Level
Skills & Technologies
Overview
Intersection is hiring a Growth Marketing Manager to own digital lead generation strategy and execution. You'll work closely with the sales enablement team and utilize skills in Salesforce and Google Analytics. This position requires experience in digital marketing strategies.
Job Description
Who you are
You have a strong background in digital marketing, with a focus on lead generation strategies that drive measurable results. Your expertise in tools like Salesforce and Google Analytics allows you to analyze data effectively and make informed decisions. You understand the importance of aligning marketing strategies with sales enablement to maximize impact. Your experience in managing SEM campaigns and optimizing website performance is complemented by your ability to collaborate with cross-functional teams.
You are detail-oriented and possess excellent project management skills, ensuring that all marketing initiatives are executed on time and within budget. Your ability to communicate effectively with stakeholders at all levels makes you a valuable asset to any team. You thrive in environments where you can test, learn, and iterate on strategies to achieve growth objectives. You are passionate about using data to inform your decisions and drive continuous improvement in marketing efforts.
What you'll do
As the Growth Marketing Manager, you will take ownership of the digital lead generation strategy, implementing and optimizing campaigns across various channels. You will manage the SEM strategy from end to end, including recommendations, optimizations, reporting, and troubleshooting. Collaborating closely with the sales enablement team, you will ensure that marketing strategies are aligned with sales goals, enhancing the overall effectiveness of lead generation efforts.
You will also oversee the website management, acting as the point person for routine updates and larger optimizations. Your role will involve working with external agencies to ensure that the website reflects the brand's values and effectively engages users. You will analyze performance metrics and make data-driven recommendations to improve user experience and conversion rates. Your contributions will directly impact the company's growth and success in reaching urban audiences effectively.
What we offer
Intersection provides a dynamic work environment where creativity and innovation are encouraged. You will have the opportunity to work with a talented team dedicated to enhancing city life through technology and media. The total cash compensation for this role ranges from $80,000 to $110,000, reflecting the value we place on your expertise and contributions. We believe in fostering a culture of inclusivity and collaboration, where diverse perspectives are valued and encouraged.
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