Performance Marketer • Senior

Who you are

You have 5+ years of experience in performance marketing, with a strong focus on digital acquisition strategies across channels such as Paid Search, SEO/AEO, and Affiliates. You thrive in an experimentation-driven environment, where data informs your decisions and you continuously iterate on strategies to optimize performance. Your leadership skills shine as you manage a team of channel experts, fostering collaboration and driving results. You possess a strategic vision that aligns marketing initiatives with core business goals, ensuring that every campaign contributes to pipeline creation and customer acquisition cost efficiency.

Your analytical mindset allows you to dive deep into data, leveraging tools like Google Analytics to measure the impact of your marketing efforts. You are comfortable collaborating with cross-functional teams, including Analytics, Sales, Finance, and Product Marketing, to ensure that performance marketing initiatives are aligned with overall business priorities. You understand the importance of balancing strategic direction with executional depth, and you are adept at scaling channel execution to meet ambitious growth targets.

Desirable

Experience with emerging high-intent channels is a plus, as is familiarity with marketing automation tools and CRM systems. You are passionate about staying ahead of industry trends and continuously learning about new marketing technologies and methodologies. Your ability to communicate effectively with stakeholders at all levels ensures that your marketing strategies are well understood and supported across the organization.

What you'll do

In this role, you will set the strategic direction for Justworks' performance marketing initiatives, leading efforts to enhance digital acquisition across various channels. You will oversee the execution of campaigns, ensuring they are optimized for performance and aligned with business objectives. Your responsibilities will include analyzing campaign performance data to identify areas for improvement and implementing changes to drive better results. You will work closely with your team to develop innovative marketing strategies that resonate with target audiences and drive engagement.

Collaboration is key in this role, as you will partner with Analytics to track and measure the effectiveness of marketing initiatives. You will also work with Sales and Finance to ensure that marketing efforts are contributing to pipeline creation and overall business growth. Your leadership will guide your team in executing high-impact campaigns that deliver measurable results, while fostering a culture of experimentation and continuous improvement.

You will be responsible for managing budgets and ensuring that marketing spend is optimized for maximum ROI. Your strategic insights will inform decisions about where to allocate resources and how to scale successful campaigns. You will also stay informed about industry trends and emerging channels, adapting your strategies to leverage new opportunities for growth.

What we offer

At Justworks, you will enjoy a welcoming and casual environment that values collaboration and innovation. We offer great benefits, including wellness program offerings and company retreats, to support your well-being and professional growth. You will have the opportunity to interact with and learn from leaders in the startup community, gaining valuable insights and experiences that will enhance your career. We are committed to creating an inclusive workplace where everyone can thrive, and we encourage you to apply even if your experience doesn't match every requirement.