About Klaviyo
The CRM platform for growth-focused B2C brands
Key Highlights
- Over 100,000 customers including Uncommon Goods & Chubbies
- $1B+ raised in funding with a $9.5B valuation
- Headquartered in Boston, MA with 1001+ employees
- Integrates marketing automation, analytics, and customer service
Klaviyo, headquartered in Boston, MA, is a leading CRM platform specifically designed for B2C brands. With over 100,000 customers, including notable names like Uncommon Goods and Chubbies, Klaviyo integrates marketing automation, analytics, and customer service into a single solution. The company ha...
🎁 Benefits
Klaviyo offers a comprehensive benefits package including private medical insurance, an employee stock purchase plan, company equity, generous parenta...
🌟 Culture
Klaviyo fosters a data-driven culture that emphasizes the integration of analytics and messaging to empower eCommerce brands. The company values innov...
Skills & Technologies
Overview
Klaviyo is hiring a Senior Product Marketing Manager focused on growth to accelerate their product-led growth initiatives. You'll collaborate with various teams to optimize the customer journey and drive conversions. This role requires a strategic mindset and experience in growth marketing.
Job Description
Who you are
You have 5+ years of experience in product marketing, particularly in growth strategies that drive user acquisition and retention. You excel at analyzing customer insights and translating them into actionable marketing initiatives that enhance the user experience and drive measurable business impact. Your background includes a strong understanding of product-led growth (PLG) frameworks, and you are comfortable working with cross-functional teams to execute growth experiments. You thrive in environments where data-driven decision-making is key, and you are adept at using tools like SQL to analyze performance metrics. You are a strong communicator, capable of articulating complex ideas clearly to both technical and non-technical stakeholders.
Desirable
Experience with marketing automation tools and platforms is a plus, as is familiarity with A/B testing methodologies. You may also have a background in lifecycle marketing, which will help you understand the nuances of customer engagement throughout their journey.
What you'll do
In this role, you will define and execute growth opportunities across the PLG funnel, focusing on activation, conversion, and expansion strategies. You will partner closely with product teams to shape and implement growth initiatives that enhance customer discovery and value realization. Your responsibilities will include designing and executing experiments to optimize the customer journey, analyzing results, and iterating on strategies based on data insights. You will also collaborate with the Lifecycle Marketing and Data teams to ensure alignment on growth objectives and messaging. Your work will directly impact how Klaviyo's customers engage with the product, driving both user satisfaction and business growth.
What we offer
Klaviyo offers a collaborative and inclusive work environment where diverse perspectives are valued. You will have the opportunity to work with a talented team dedicated to empowering creators and helping them succeed. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of product-led growth at Klaviyo.
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