About Klaviyo
The CRM platform for growth-focused B2C brands
Key Highlights
- Over 100,000 customers including Uncommon Goods & Chubbies
- $1B+ raised in funding with a $9.5B valuation
- Headquartered in Boston, MA with 1001+ employees
- Integrates marketing automation, analytics, and customer service
Klaviyo, headquartered in Boston, MA, is a leading CRM platform specifically designed for B2C brands. With over 100,000 customers, including notable names like Uncommon Goods and Chubbies, Klaviyo integrates marketing automation, analytics, and customer service into a single solution. The company ha...
🎁 Benefits
Klaviyo offers a comprehensive benefits package including private medical insurance, an employee stock purchase plan, company equity, generous parenta...
🌟 Culture
Klaviyo fosters a data-driven culture that emphasizes the integration of analytics and messaging to empower eCommerce brands. The company values innov...
Product Marketing Manager • Senior
Skills & Technologies
Overview
Klaviyo is hiring a Senior Product Marketing Manager focused on growth to accelerate their product-led growth initiatives. You'll collaborate with various teams to optimize the customer journey and drive conversions. This role requires strong analytical skills and experience in growth marketing.
Job Description
Who you are
You have 5+ years of experience in product marketing, particularly in growth-focused roles, where you've successfully driven user acquisition and conversion strategies. Your background includes a strong understanding of product-led growth (PLG) principles, and you thrive at the intersection of customer insights and marketing execution.
You are data-driven and comfortable using SQL to analyze customer behavior and marketing performance. Your experience with A/B testing allows you to make informed decisions that enhance user engagement and conversion rates. You possess excellent communication skills, enabling you to collaborate effectively with cross-functional teams.
You are motivated by measurable business impact and enjoy experimenting with different marketing strategies to find what works best. Your ability to turn insights into actionable marketing initiatives sets you apart, and you are passionate about helping customers discover value in products quickly.
Desirable
Experience in a fast-paced tech environment is a plus, as is familiarity with lifecycle marketing and web analytics tools. If you have a background in SaaS or e-commerce, that would be beneficial for this role.
What you'll do
In this role, you will define growth opportunities across the PLG funnel, focusing on activation, conversion, and expansion. You will partner closely with product teams to shape and execute growth initiatives and experiments that drive user engagement and retention.
You will analyze customer data to identify trends and insights that inform your marketing strategies. Collaborating with the Lifecycle Marketing, Web, and Data teams, you will design and implement campaigns that optimize the customer journey from free to paid conversion.
Your responsibilities will include developing messaging that resonates with target audiences and conducting experiments to test the effectiveness of different marketing approaches. You will track and report on key performance metrics to measure the success of your initiatives and adjust strategies as needed.
What we offer
Klaviyo provides a supportive work environment that values diverse perspectives and experiences. You will have the opportunity to work with a talented team dedicated to empowering creators and helping them succeed. We offer competitive compensation and benefits, along with opportunities for professional growth and development.
Join us at Klaviyo, where you can make a significant impact on our product-led growth strategy and help shape the future of our marketing efforts.
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