Business Operations • Manager

Who you are

You have a strong background in business analytics with at least 5 years of experience in a marketing context — you've successfully developed and implemented analytical frameworks that drive marketing strategies and decisions. Your expertise in SQL and Google Analytics allows you to extract insights from complex datasets, guiding investment decisions and optimizing performance. You thrive in collaborative environments, working closely with marketing leadership to shape go-to-market strategies and evaluate the effectiveness of campaigns. You are detail-oriented and have a knack for translating data into actionable insights that can enhance customer engagement and drive growth. You understand the nuances of both B2C and B2B marketing, enabling you to tailor your analyses to different audiences and objectives. You are passionate about leveraging data to improve marketing outcomes and are eager to contribute to a team that values innovation and results.

What you'll do

In this role, you will be responsible for building and leading the analytical foundation of Koalafi's marketing function — this includes developing attribution frameworks that accurately measure the impact of various marketing channels. You will evaluate campaign and channel performance, providing insights that inform strategic decisions and optimize marketing efforts. You will partner with marketing leadership to scale direct-to-consumer and business-to-business marketing initiatives, ensuring that all analyses align with the company's growth objectives. Your work will involve designing and executing analyses that guide investment decisions, optimizing lifecycle communications, and evaluating the ROI of new marketing initiatives. You will play a critical role in launching new paid marketing channels, ensuring that each initiative is backed by robust data analysis. You will also be responsible for mentoring junior analysts, fostering a culture of data-driven decision-making within the marketing team.

What we offer

At Koalafi, we offer a supportive work environment where you can thrive and grow your career — our team is dedicated to transforming the financing experience for consumers. We provide competitive compensation, including benefits such as paid holidays, a 401(k) retirement plan with company matching, and student loan and tuition reimbursement. We value inclusion and engagement, offering programs that support our associates' well-being and professional development. Join us in making a meaningful impact in the world of financing, where your contributions will help shape the future of our marketing strategies and customer experiences.