Growth Marketing Manager • Mid-Level

Who you are

You have a strong background in growth marketing with a focus on building effective channels for a technical audience — your strategic thinking allows you to identify opportunities and craft compelling campaigns that resonate with users. You are data-driven, leveraging analytics to inform your decisions and improve ROI, ensuring that every marketing effort contributes to the company's growth.

As the founding marketing lead, you thrive in a startup environment where you can pioneer the marketing motion and shape the company culture. You are comfortable forecasting campaign performance and optimizing conversion rates, demonstrating your ability to scale channels effectively for various ideal customer profiles (ICPs).

You possess experience running ad campaigns on platforms like Google, Facebook, and Reddit, showcasing your versatility in digital marketing. Your familiarity with marketing automation tools such as Mailchimp and CRM systems like Salesforce enables you to streamline processes and enhance customer engagement. You are a creative thinker, able to innovate and adapt strategies in a fast-paced environment.

What you'll do

In this role, you will develop and execute a comprehensive demand generation strategy aimed at generating leads and accelerating the sales pipeline. Collaborating closely with product and sales teams, you will create targeted campaigns across multiple channels, including email, social media, PPC, SEO, and events. Your ability to produce compelling copy will effectively communicate the value of our offerings to our audience.

You will be responsible for analyzing campaign performance and translating data into actionable insights, ensuring that marketing efforts are continuously optimized for better results. Your role will also involve building a unique growth playbook that outlines best practices and strategies for customer acquisition, setting the foundation for future marketing initiatives.

What we offer

At LibLab, you will have the opportunity to shape the marketing landscape of a growing engineering company. We offer a collaborative work environment where your contributions will directly impact our growth trajectory. You will be part of a passionate team dedicated to building innovative solutions for developers, and we encourage you to apply even if your experience doesn't match every requirement. Join us in our mission to drive 0→1 growth and make a significant impact in the tech industry.