About Life360
The family safety app that keeps you connected
Key Highlights
- Over 30 million users sharing locations and communicating
- Public company since 2019 with $117.3M in funding
- Headquartered in East San Mateo, CA with 201-500 employees
- Offers group messaging and roadside assistance features
Life360 is a leading location-sharing app designed for families, headquartered in East San Mateo, CA. The platform enables over 30 million users to share their locations, communicate through group messaging, and access roadside assistance. After going public in 2019, Life360 has raised $117.3 millio...
🎁 Benefits
Life360 offers industry-leading compensation, hybrid working options in central London, generous holiday policies, bi-annual company retreats, and com...
🌟 Culture
Life360 fosters a family-oriented culture that emphasizes safety and connectivity. The company prioritizes user privacy and security, with a focus on ...
Product Marketing Manager • Lead
Overview
Life360 is seeking a Director of Product Marketing to lead the strategy for their Tile portfolio and hardware-software ecosystem. You'll collaborate with various teams to drive product innovation and market integration. This role requires strong strategic thinking and operational expertise.
Job Description
Who you are
You have a proven track record in product marketing, particularly in hardware and software ecosystems, with a focus on driving business health and strategy. Your experience includes collaborating with cross-functional teams to bring innovative products to market, ensuring alignment between product development and marketing strategies. You excel in storytelling and have a knack for positioning products effectively in competitive landscapes. Your analytical mindset allows you to assess market trends and consumer needs, translating them into actionable marketing strategies. You thrive in fast-paced environments and are adept at managing multiple projects simultaneously, ensuring timely execution and delivery.
Desirable
Experience in the consumer electronics or mobile app industry is a plus, as is familiarity with subscription monetization and retail/e-commerce growth strategies. A background in strategic partnerships will enhance your ability to drive impactful collaborations that benefit the product portfolio.
What you'll do
As the Director of Product Marketing, you will own the strategy for Life360's Tile portfolio, focusing on both hardware and software integration. You will work closely with product development teams to ensure that new innovations are effectively positioned and marketed to consumers. Your role will involve analyzing market data to identify growth opportunities and developing comprehensive marketing plans that align with business objectives. You will lead initiatives to enhance user acquisition and retention, leveraging your expertise in subscription models and e-commerce strategies. Collaboration with business development and marketing teams will be crucial as you drive partnerships that expand the reach of Life360's offerings. You will also be responsible for crafting compelling narratives that resonate with target audiences, ensuring that the value of Life360's products is clearly communicated across all channels.
What we offer
Life360 provides a remote-first work environment, allowing you to work from anywhere in the United States or Canada. You will join a diverse team of over 500 employees dedicated to enhancing family safety and connectivity. The company values innovation and encourages employees to bring their authentic selves to work, fostering a culture of inclusivity and collaboration. Competitive compensation and benefits packages are offered, reflecting the company's commitment to employee well-being and professional growth.
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