About Life360
The family safety app that keeps you connected
Key Highlights
- Over 30 million users sharing locations and communicating
- Public company since 2019 with $117.3M in funding
- Headquartered in East San Mateo, CA with 201-500 employees
- Offers group messaging and roadside assistance features
Life360 is a leading location-sharing app designed for families, headquartered in East San Mateo, CA. The platform enables over 30 million users to share their locations, communicate through group messaging, and access roadside assistance. After going public in 2019, Life360 has raised $117.3 millio...
🎁 Benefits
Life360 offers industry-leading compensation, hybrid working options in central London, generous holiday policies, bi-annual company retreats, and com...
🌟 Culture
Life360 fosters a family-oriented culture that emphasizes safety and connectivity. The company prioritizes user privacy and security, with a focus on ...
Head Of Marketing • Senior
Overview
Life360 is seeking a VP of Journey Marketing to lead marketing strategies that enhance family life through innovative services. This role focuses on creating demand and expanding member relationships. Experience in marketing leadership is essential.
Job Description
Who you are
You have a proven track record in marketing leadership, ideally with experience in journey marketing or customer experience strategies. Your ability to think boldly and take principled risks has driven successful marketing campaigns that resonate with diverse audiences. You understand the importance of data-driven decision-making and have experience in leveraging analytics to inform marketing strategies. You are passionate about creating meaningful connections with customers and enhancing their everyday lives through innovative solutions.
You thrive in a remote-first environment and are skilled at leading teams that prioritize collaboration and creativity. Your leadership style fosters an inclusive workplace where team members feel empowered to bring their authentic selves to work. You are committed to diversity and understand its value in driving business success. You have excellent communication skills, enabling you to articulate the Life360 story effectively to both internal and external stakeholders.
What you'll do
As the VP of Journey Marketing at Life360, you will lead the marketing team in developing and executing strategies that drive user acquisition and retention. You will work closely with cross-functional teams, including product and engineering, to ensure that marketing initiatives align with the company's mission of keeping families connected. Your role will involve analyzing market trends and customer feedback to refine marketing approaches and enhance the overall customer journey.
You will be responsible for creating demand and converting that demand into lasting relationships with our members. This includes overseeing marketing campaigns, managing budgets, and measuring the effectiveness of marketing efforts. You will also mentor and develop your team, fostering a culture of innovation and collaboration. Your leadership will be crucial in telling the Life360 story and demonstrating how our services can improve family life.
What we offer
Life360 offers a remote-first work environment, allowing you to work from anywhere in the United States. We provide competitive compensation and benefits, including opportunities for professional development and growth within the company. Join us in our mission to enhance everyday family life and make a meaningful impact on the lives of millions of users worldwide.
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