About Mindbody
Connecting the world to wellness through technology
Key Highlights
- Over 60,000 wellness businesses use Mindbody's platform
- Acquired by EverCommerce for $1.9 billion in 2021
- Founded in 2001, headquartered in San Luis Obispo, CA
- Offers scheduling, marketing, and payment processing tools
Mindbody is a leading wellness technology platform that connects over 60,000 businesses in the health and wellness industry, including fitness studios and spas, to millions of consumers. Founded in 2001 and headquartered in San Luis Obispo, California, Mindbody went public in 2015 and was acquired b...
🎁 Benefits
Mindbody offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from wellness stipends ...
🌟 Culture
Mindbody fosters a culture centered around wellness and work-life balance, encouraging employees to prioritize their health. The company values innova...
Skills & Technologies
Overview
Mindbody is hiring a Lifecycle Marketing Lead to independently manage B2C lifecycle programs and drive campaign planning and execution. You'll work with tools like Braze and focus on data-driven insights to optimize marketing strategies.
Job Description
Who you are
You are a strategic marketer with a strong foundation in lifecycle marketing — you have experience independently managing complex programs while collaborating with cross-functional teams to achieve business goals. Your test-and-learn mindset allows you to experiment effectively and translate data into actionable insights. You are comfortable using tools like Braze to manage B2C lifecycle initiatives and have a keen eye for optimizing campaign performance.
You bring a wealth of experience in campaign planning and execution — you understand the nuances of A/B testing and regularly conduct performance reviews to refine strategies. Your analytical skills enable you to assess campaign effectiveness and make data-driven recommendations that enhance customer engagement and retention.
What you'll do
As the Lifecycle Marketing Lead, you will own the end-to-end development of our B2C lifecycle program, ensuring that campaigns are strategically aligned with broader business objectives. You will lead the planning and execution of lifecycle initiatives, focusing on optimizing customer journeys through targeted messaging and engagement strategies. Your role will involve close collaboration with various teams to ensure seamless execution and alignment across the organization.
You will be responsible for developing and implementing experimentation strategies that drive continuous improvement in campaign performance. This includes conducting bi-weekly performance reviews to analyze results and identify opportunities for optimization. Your insights will be crucial in shaping future marketing strategies and enhancing the overall customer experience.
What we offer
At Mindbody, we foster a culture of innovation and curiosity — you will be part of a team that is dedicated to enhancing wellness through technology. We offer a collaborative work environment where your contributions will directly impact the success of our marketing initiatives. Join us in reshaping technology's role in fostering meaningful connections and experiences for our customers.
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