About Minitab
Empowering data-driven decisions for 50 years
Key Highlights
- Headquartered in State College, Pennsylvania
- Serves thousands of customers in various industries
- Offers tools like Minitab Statistical Software and Quality Trainer
- Founded nearly 50 years ago, focusing on process improvement
Minitab, headquartered in State College, Pennsylvania, has been a leader in data analysis for nearly 50 years, providing tools like Minitab Statistical Software, Minitab Engage, and Minitab Workspace. With thousands of customers globally, including organizations in healthcare and manufacturing, Mini...
🎁 Benefits
Minitab offers competitive salaries, equity options, a generous PTO policy, and flexible remote work arrangements to support work-life balance....
🌟 Culture
Minitab fosters a culture of data-driven decision-making and continuous improvement, emphasizing collaboration and the application of statistical meth...
Skills & Technologies
Overview
Minitab is seeking a Marketing Manager to drive demand generation and customer engagement in the DACH region. You'll collaborate with global teams to execute data-driven campaigns across various channels. This role requires strong marketing skills and a focus on B2B audiences.
Job Description
Who you are
You are a collaborative and entrepreneurial marketer with a proven track record in creating impactful marketing strategies. With experience in demand generation and customer engagement, you thrive in cross-functional environments and are adept at leveraging data to optimize campaign performance. You have a strong understanding of B2B marketing, particularly in the manufacturing and service sectors, and can tailor messaging to resonate with local markets. Your entrepreneurial mindset drives you to identify new opportunities and test innovative approaches, ensuring that your marketing efforts align with both global and regional objectives. You are comfortable working independently as an individual contributor and are committed to delivering results with urgency and accountability.
What you'll do
In this role, you will develop and execute integrated marketing plans for the DACH region, closely aligning with global and EMEA objectives. You will collaborate with global marketing, regional sales, partners, and customer success teams to deliver campaigns that generate qualified leads and support customer retention. Your responsibilities will include driving demand generation through multi-channel campaigns, including digital advertising, content marketing, partnerships, webinars, events, earned media, and social media. You will leverage data and automation tools to track ROI and optimize performance, acting as a regional marketing ambassador while ensuring alignment with the global brand strategy. You will take ownership of impactful activities and champion a customer-focused approach that delivers a value-driven proposition.
What we offer
Minitab offers a competitive salary and comprehensive benefits, along with hybrid flexibility that allows you to balance your work and personal life. You will have the opportunity to shape Minitab’s future in the DACH region, working from the heart of Munich. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in making a business impact every day through data-driven solutions.
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