About Nielsen
Transforming data into actionable insights for businesses
Key Highlights
- Headquartered in New York, NY with 40,000 employees
- Publicly traded with a valuation of approximately $5 billion
- Serves major clients like Procter & Gamble and Unilever
- Focuses on market measurement in media, retail, and advertising
Nielsen Holdings PLC is a leading global data and analytics company headquartered in New York, New York. With a workforce of approximately 40,000 employees, Nielsen provides insights into consumer behavior and media consumption, serving clients like Procter & Gamble and Unilever. The company went pu...
🎁 Benefits
Nielsen offers competitive salaries, equity options, generous PTO policies, and a flexible remote work policy to support work-life balance....
🌟 Culture
Nielsen promotes a data-driven culture that values innovation and collaboration, encouraging employees to leverage analytics for impactful decision-ma...
Overview
Nielsen is hiring a VP of Product Marketing to drive global revenue growth and strengthen market leadership. You'll leverage market intelligence to communicate product value and empower sales and marketing teams. This role requires a strong understanding of the media and advertising industry.
Job Description
Who you are
You have a proven track record in product marketing, particularly within the media and advertising industry — your strategic thinking and leadership skills have driven successful product launches and market penetration. You understand the importance of data-informed strategies and innovative thinking, and you excel in creating value-rich messaging that resonates with target audiences. Your experience in collaborating with sales, product, and customer success teams has equipped you with the tools to empower others and achieve growth objectives. You are committed to continuous improvement and have a passion for making an impact through your work.
What you'll do
As the VP of Product Marketing at Nielsen, you will lead the performance marketing team to fuel global revenue growth. You will develop and implement a segment-based approach that enhances market positioning and builds meaningful connections with audiences at critical moments in their buyer journey. Your role will involve leveraging deep market intelligence to communicate the value of Nielsen's products and solutions effectively. You will empower sales and marketing teams with the necessary tools and knowledge to achieve growth objectives, ensuring that your strategies are informed by data and innovative thinking. You will also be responsible for ongoing measurement and optimization of marketing activities to drive extraordinary results for the company.
What we offer
At Nielsen, you will join a dynamic team that is committed to excellence and making a meaningful impact in the media landscape. We provide a supportive environment where your success is celebrated, and you are encouraged to bring your best self to work every day. You will have the opportunity to work with talented professionals who share your ambition and dedication to driving results. We believe in fostering a culture of continuous improvement and innovation, and we are excited to see how you will contribute to our mission of powering a better media future for all people.
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