Performance Marketer • Mid-Level

Who you are

You have a solid background in performance marketing with a focus on user acquisition strategies — you've successfully managed paid channel campaigns that drive significant growth in user engagement and trading volume. Your understanding of the Taiwan crypto market is deep, allowing you to tailor marketing efforts effectively to local audiences.

You are data-driven and analytical, with experience using tools like Google Analytics and Facebook Ads to measure campaign performance and optimize for better results — you thrive on turning insights into actionable strategies that enhance marketing effectiveness. Your ability to manage budgets and allocate resources efficiently ensures that marketing spend is maximized for the best return on investment.

You possess strong communication skills, enabling you to collaborate effectively with cross-functional teams, including product, design, and engineering — you understand that successful marketing requires alignment across various departments to achieve common goals. Your proactive approach to problem-solving allows you to navigate challenges and seize opportunities in a fast-paced environment.

Desirable

Experience in the cryptocurrency or fintech industry is a plus, as it equips you with the knowledge to understand market dynamics and user behavior — familiarity with blockchain technology and decentralized applications (dApps) can enhance your effectiveness in this role.

What you'll do

In this role, you will own the local market paid channel strategy and execution, focusing on driving user acquisition and increasing trading volume — you will be responsible for budget management, channel planning, and performance optimization across various digital marketing platforms. Your expertise will guide the development of targeted campaigns that resonate with the Taiwan audience, leveraging insights from market research and user data.

You will analyze campaign performance metrics regularly, using tools like Google Analytics to track key performance indicators and adjust strategies as needed — your analytical mindset will help you identify trends and opportunities for improvement, ensuring that marketing efforts are always aligned with business objectives. Collaboration with the product and engineering teams will be essential as you work to create compelling marketing messages that highlight the unique features of OKX's offerings.

You will also play a key role in strengthening OKX's market presence in Taiwan, contributing to the overall growth strategy of the company — your insights will help shape future marketing initiatives and drive the company's expansion efforts in the region. You will stay updated on industry trends and competitor activities, ensuring that OKX remains a leader in the crypto exchange space.

What we offer

At OKX, you will be part of a dynamic team that is reshaping the future of finance through cryptocurrency — we offer a collaborative and inclusive work environment where your contributions are valued. You will have the opportunity to work on innovative projects that have a real impact on users' lives, helping them access the benefits of crypto trading and decentralized applications.

We provide competitive compensation and benefits, along with opportunities for professional growth and development — we encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in our mission to empower individuals through crypto and be part of a company that is at the forefront of the blockchain revolution.