Growth Manager • Senior

Who you are

You have 5+ years of experience in growth marketing, particularly in performance marketing, where you've successfully scaled user acquisition through innovative channels. Your background includes deep knowledge of digital marketing strategies, and you are comfortable navigating both mainstream and non-mainstream platforms to drive growth.

You possess strong analytical skills, enabling you to leverage data from tools like Google Analytics and Facebook Ads to inform your marketing strategies. You are adept at identifying high-conversion channels and have a proven track record of turning insights into actionable marketing plans that yield significant ROI.

Your experience includes working in fast-paced environments, where you've collaborated with cross-functional teams to execute marketing campaigns that resonate with diverse audiences. You understand the importance of building relationships with micro-influencers and community leaders to enhance brand visibility and trust.

You are a strategic thinker who can map out growth channels and conduct thorough market research to identify opportunities in regions such as Southeast Asia, Latin America, and the Middle East. Your ability to adapt marketing strategies to local contexts is a key strength.

Desirable

Experience in the cryptocurrency or fintech industry is a plus, as it gives you a unique perspective on the challenges and opportunities in this space. Familiarity with regional marketing nuances and cultural sensitivities will help you tailor campaigns effectively.

What you'll do

In this role, you will be responsible for developing and executing performance marketing strategies that drive user acquisition and engagement across international markets. You will map out growth channels and conduct in-depth research to identify non-mainstream platforms that can serve as effective acquisition engines.

You will collaborate closely with product and engineering teams to ensure that marketing initiatives align with product offerings and user needs. Your role will involve analyzing campaign performance data to optimize marketing efforts continuously and achieve high conversion rates.

You will also engage with vertical communities and micro-influencers to build brand awareness and trust within target markets. By leveraging offline partnerships and regional platforms, you will create a diversified marketing strategy that reduces reliance on traditional advertising channels.

What we offer

At OKX, you will be part of a dynamic team that is reshaping the future of finance through cryptocurrency. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. Our culture emphasizes collaboration, innovation, and a commitment to doing the right thing for our users and the community.

Join us in our mission to provide safe and reliable access to crypto trading and decentralized applications. You will have the chance to make a significant impact in a rapidly evolving industry while working alongside talented professionals who share your passion for growth and innovation.