About Casper
Transforming sleep for a better tomorrow
Key Highlights
- Founded in 2014, revolutionizing the mattress industry
- Raised $340.8 million in funding with a $1 billion valuation
- Headquartered at the World Trade Center, New York, NY
- Acquired by a private equity firm in 2021
Casper is a leading sleep product retailer headquartered at the World Trade Center in New York, NY. Founded in 2014, Casper revolutionized the mattress industry with its innovative 'bed in a box' concept, leveraging advanced polymer technologies to create affordable, easily deliverable mattresses. T...
🎁 Benefits
Casper offers unlimited vacation, a bonus program, equity options, comprehensive wellness programs, and flexible work-from-home opportunities to suppo...
🌟 Culture
Casper's culture is centered around improving sleep quality and well-being, with a strong focus on innovation in sleep technology. The company values ...
Skills & Technologies
Overview
Casper is hiring a Senior Manager of Growth Marketing to lead strategic marketing initiatives aimed at expanding their customer base. You'll work with both internal teams and agency partners, utilizing your expertise in online and offline media. This role requires a strong background in data-driven decision making and marketing strategy.
Job Description
Who you are
You have 5+ years of experience in growth marketing, with a proven track record of developing and executing successful marketing strategies that drive customer acquisition and retention. Your expertise spans both online and offline media, allowing you to craft comprehensive marketing plans that resonate with diverse audiences. You are a data-driven decision maker who thrives on analyzing metrics to optimize campaigns and improve performance.
You possess strong collaboration skills, having worked closely with creative teams to ensure that media and messaging align perfectly. Your ability to think creatively and strategically enables you to outsmart the competition and unlock unprecedented growth opportunities. You are passionate about building brands and understand the nuances of the marketing funnel, from awareness to conversion.
What you'll do
In this role, you will serve as a strategic leader for Casper's growth marketing efforts, focusing on expanding the customer base through innovative marketing strategies. You will collaborate with internal teams and agency partners to develop and execute campaigns that drive key performance indicators across the marketing funnel. Your responsibilities will include analyzing data to inform decisions, optimizing media spend, and ensuring that creative messaging aligns with marketing objectives.
You will lead initiatives that leverage both digital and offline channels, utilizing your expertise in Google Ads, Facebook Ads, and other marketing tools to maximize reach and engagement. You will also be responsible for tracking and reporting on campaign performance, using insights to refine strategies and improve results. Your role will involve mentoring junior team members and fostering a collaborative environment that encourages creativity and innovation.
What we offer
At Casper, we believe in the power of rest and offer a range of benefits to support our employees' well-being. You will enjoy generous paid time off, employee discounts on our products, and opportunities for professional development. We are committed to building a diverse and inclusive workforce, ensuring that everyone feels valued and represented. Join us in our mission to help everyone sleep better and make a meaningful impact in the world of sleep products.
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