Content Manager • Manager

Who you are

You have a proven track record in content management and communication, ideally with 5+ years of experience in a similar role. Your expertise lies in crafting compelling narratives that resonate with consumers, making complex financial concepts accessible and engaging. You possess excellent writing and editing skills, with a strong command of English and an ability to maintain brand tone across various channels. You are familiar with CRM and SEO tools such as CleverTap, MoEngage, Ahrefs, and SEMrush, and you have experience managing a small team or collaborating with external partners.

You are analytical and curious, always focused on the consumer journey. You understand the importance of data-driven decision-making and are comfortable using analytics to inform your content strategy. Your ability to mentor and guide a high-performing team is complemented by your hands-on approach to writing and ideation.

What you'll do

In this role, you will lead the Consumer Communication Charter, developing a unified communication strategy that builds trust and clarity among retail investors. You will translate business goals into user-focused narratives and campaigns that enhance awareness, education, activation, and retention. Your responsibilities will include defining and maintaining Paytm Money’s brand voice, ensuring it is conversational, confident, and empowering across all channels.

You will create content that converts and educates, simplifying investing across various financial products. This includes developing multi-format content such as in-app messages, blogs, videos, notifications, and newsletters. You will launch creative campaigns and content series that engage users and drive action.

Collaboration is key in this role; you will partner with Product, Growth, Design, and Brand teams to ensure seamless and contextual communication at every touchpoint. Your leadership will guide the content and communication ecosystem, making a significant impact on how users interact with Paytm Money.

What we offer

At Paytm, we offer a competitive compensation package aligned with your experience. You will be part of a dynamic team that values creativity and innovation, working in an environment that encourages professional growth and development. We believe in empowering our employees and providing them with the tools they need to succeed. Join us in making investing simple and relatable for millions of Indian consumers.