Performance Marketer • Lead

Who you are

You have 7+ years of experience in performance marketing, with a proven track record of driving user acquisition and engagement through data-driven strategies. Your expertise in Google Ads and Facebook Ads allows you to create and optimize campaigns that deliver measurable results. You understand the nuances of digital marketing and can leverage analytics tools like Google Analytics to inform your decisions and strategies.

You possess strong leadership skills and have experience managing cross-functional teams, collaborating closely with product, engineering, and design to align marketing efforts with business goals. Your ability to communicate effectively with stakeholders at all levels ensures that marketing initiatives are well understood and supported across the organization.

You are data-driven and analytical, with a knack for interpreting complex data sets to derive actionable insights. You thrive in fast-paced environments and are comfortable making decisions based on data, while also being creative in your approach to problem-solving. You are passionate about staying ahead of industry trends and continuously improving marketing strategies to maximize ROI.

Desirable

Experience in the fintech industry is a plus, as is familiarity with marketing automation tools and CRM systems. You have a strong understanding of SEO and content marketing, which complements your performance marketing expertise. A background in managing large marketing budgets and optimizing spend across various channels will set you apart.

What you'll do

As the Director of Performance Marketing at Ramp, you will lead the development and execution of performance marketing strategies that drive user acquisition and engagement. You will oversee all aspects of digital marketing campaigns, from planning and execution to analysis and optimization. Your role will involve setting clear KPIs and metrics to measure the success of marketing initiatives, ensuring that all campaigns are aligned with Ramp's overall business objectives.

You will collaborate closely with the product and engineering teams to create compelling marketing messages that resonate with target audiences. By leveraging your expertise in Google Ads and Facebook Ads, you will optimize campaigns to achieve the best possible results, continuously testing and iterating on strategies to improve performance.

In addition to managing campaigns, you will also be responsible for analyzing performance data and generating reports to share insights with stakeholders. Your ability to communicate findings and recommendations will be crucial in driving informed decision-making across the organization. You will mentor and lead a team of marketing professionals, fostering a culture of collaboration and innovation.

What we offer

At Ramp, we offer a competitive salary and benefits package, including health insurance, a flexible work environment, and opportunities for professional development. You will be part of a dynamic team that is reshaping the future of finance through innovative technology and marketing strategies. Join us in our mission to empower businesses to save time and money while maximizing their impact.

We encourage you to apply even if your experience doesn't match every requirement. We value diverse perspectives and are committed to building a team that reflects the communities we serve.