About Zopa
Empowering borrowers and savers with fair finance
Key Highlights
- Founded in 2005, with billions lent in personal loans
- Launched its bank in 2020, expanding product offerings
- Acquired DivideBuy to enhance its buy now, pay later services
- $972.9 million in funding, driving growth and innovation
Zopa is a leading UK fintech company headquartered in London, specializing in personal loans, savings accounts, and credit cards. Since its founding in 2005, Zopa has lent billions and launched its bank in 2020, recently acquiring the 'buy now, pay later' platform DivideBuy. With $972.9 million in f...
🎁 Benefits
Zopa offers 25 days of holiday, increasing to 30 with tenure, plus 16 weeks of full pay for new parents. Employees can work from abroad for up to 120 ...
🌟 Culture
Zopa fosters a unique culture rooted in its extensive lending experience, emphasizing customer-centric financial products. The company values face-to-...
Overview
Zopa is hiring a Director of Performance Marketing to lead their marketing strategy and execution. You'll focus on attracting new customers profitably while collaborating with various teams. This role requires strong leadership and strategic thinking skills.
Job Description
Who you are
You have a proven track record in performance marketing, ideally within the financial services sector, and possess a deep understanding of customer acquisition strategies. Your experience includes leading teams and driving marketing initiatives that deliver measurable results. You are strategic yet hands-on, able to balance high-level planning with day-to-day execution. You thrive in a fast-paced environment and are unafraid to embrace unconventional challenges. Your analytical mindset allows you to focus on value and incrementality, ensuring that every marketing effort contributes to the company's growth.
Desirable
Experience in a banking or fintech environment is a plus, as is familiarity with data analytics tools that help measure marketing effectiveness. You are comfortable working with cross-functional teams, including Product, Data, and Marketing, to align strategies and drive customer engagement. A background in digital marketing channels, including social media, SEO, and PPC, will set you apart.
What you'll do
As the Director of Performance Marketing at Zopa, you will be responsible for setting the overall performance marketing strategy and ensuring its successful execution. You will lead a team dedicated to attracting new customers to Zopa Bank's current account offerings, focusing on sustainable and profitable growth. Collaborating closely with the Chief Customer Officer, you will develop marketing campaigns that resonate with potential customers and drive engagement. Your role will involve analyzing market trends and customer data to refine strategies and optimize performance.
You will oversee the execution of marketing initiatives, ensuring that they align with Zopa's brand values and customer-centric approach. By leveraging data and insights, you will continuously assess the effectiveness of marketing campaigns and make data-driven decisions to enhance performance. You will also foster a culture of learning within your team, encouraging experimentation and innovation in marketing tactics.
What we offer
At Zopa, you will join a dynamic team that is redefining the banking experience. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will be part of a company that values creativity and unconventional thinking, empowering you to make a significant impact in the financial services industry. Join us in our mission to move finance forward and create a banking experience that truly puts people first.
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