About Roblox
Empowering creators in a vibrant gaming universe
Key Highlights
- Over 200 million monthly active users globally
- More than $500 million paid to developers in 2022
- Headquartered in South San Mateo, CA
- $922.8 million raised in Series G funding
Roblox is an online gaming and entertainment platform headquartered in South San Mateo, CA, that connects over 200 million monthly active users. The platform empowers its community to create and monetize their own games, with over $500 million paid out to developers in 2022 alone. As a leader in the...
🎁 Benefits
Roblox offers competitive salaries, equity options, generous PTO policies, and a flexible remote work policy to support work-life balance. Employees a...
🌟 Culture
Roblox fosters a creator-centric culture, encouraging employees to innovate and collaborate while prioritizing user safety. The company values communi...
Overview
Roblox is hiring a Product Marketing Manager for their Economy team to lead the go-to-market strategy and enable creators to grow their businesses on the platform. This role requires collaboration with product and engineering teams to enhance user experiences.
Job Description
Who you are
You have a strong background in product marketing, ideally with experience in digital platforms or gaming. You understand the nuances of go-to-market strategies and have a knack for creating compelling content that resonates with diverse audiences. Your analytical mindset allows you to assess market trends and user needs effectively, ensuring that your strategies are data-driven and impactful. You thrive in collaborative environments, working closely with product and engineering teams to align marketing efforts with product development. You are passionate about empowering creators and enhancing user experiences, and you bring a creative approach to problem-solving. You are adaptable and can navigate the fast-paced nature of the tech industry, always looking for innovative ways to engage users and drive growth.
What you'll do
In this role, you will lead the launch process for Economy products, driving the go-to-market strategy and ensuring that messaging and content creation align with the overall vision of Roblox. You will develop evergreen product content that educates and inspires creators, helping them understand how to maximize their earnings on the platform. Collaborating closely with product and engineering teams, you will ensure that the solutions developed meet the needs of creators while enhancing the overall user experience. You will analyze market trends and user feedback to refine marketing strategies and improve product positioning. Your role will also involve coordinating with cross-functional teams to execute marketing campaigns that promote the Economy products effectively. You will be responsible for measuring the success of these initiatives and iterating on strategies based on performance data. Ultimately, your work will contribute to the growth of the Roblox economy and the success of its creators.
What we offer
At Roblox, you will be part of a mission-driven company that values creativity and innovation. We offer a collaborative work environment where your ideas can flourish. You will have the opportunity to work with a talented team dedicated to shaping the future of human interaction through immersive digital experiences. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to connect a billion people with optimism and civility, and help us create safer, more civil shared experiences for everyone.
Interested in this role?
Apply now or save it for later. Get alerts for similar jobs at Roblox.
Similar Jobs You Might Like
Based on your interests and this role
Product Marketing Manager
Verkada is hiring a Product Marketing Manager to set the go-to-market strategy for integrating new technologies into their marketing and sales efforts. You'll work closely with Product, Sales, and Marketing teams to develop industry positioning and messaging. This role requires strong collaboration skills and a deep understanding of customer needs.
Product Marketing Manager
Verkada is hiring a Product Marketing Manager for their GovTech team to build foundational messaging and field marketing activations. You'll work to attract more customers across government branches. This role requires experience in product marketing or related fields.
Product Marketing Manager
Waymo is seeking a Product Marketing Manager to guide product marketing strategy and positioning for their autonomous driving technology. You'll work on building brand awareness and societal acceptance for autonomous driving. This role requires experience in marketing strategy and creative asset development.
Product Marketing Manager
Factory is seeking a Product Marketing Manager to define the narratives and positioning for their Droids product. You'll work closely with sales and product teams to create materials that drive enterprise demand. This role requires a strong understanding of market dynamics and effective communication skills.
Product Marketing Manager
Formlabs is seeking a Product Marketing Manager to drive market adoption of their 3D printers and related products. You'll manage go-to-market strategies and collaborate with various teams to enhance product messaging. This role requires strong communication skills and a background in marketing.