Data Scientist • Mid-Level

Who you are

You have a strong background in data science with a focus on marketing analytics — your experience includes working with large datasets to derive actionable insights that drive marketing strategies. You are proficient in SQL and familiar with tools like Google Analytics and Google Tag Manager, enabling you to analyze and optimize marketing campaigns effectively.

You possess excellent problem-solving skills and a keen analytical mindset — you enjoy diving deep into data to uncover trends and patterns that inform decision-making. Your ability to communicate complex data findings in a clear and concise manner makes you a valuable partner to marketing stakeholders.

You are comfortable with A/B testing methodologies and understand how to design experiments that yield meaningful results — your experience in this area allows you to contribute to the optimization of marketing budgets and media strategies.

You thrive in collaborative environments and enjoy working closely with cross-functional teams — your interpersonal skills help you build strong relationships with marketing and data science colleagues, ensuring alignment on goals and objectives.

What you'll do

As a Marketing Data Scientist at SoFi, you will play a crucial role in supporting the Marketing Data Science team — your primary focus will be on media analytics, forecasting, and optimization. You will be responsible for analyzing marketing performance across various channels, including TV, digital video, and social media, to provide insights that drive strategic decisions.

You will own recurring analytical deliverables and workflows, ensuring that marketing stakeholders have access to timely and relevant data — your work will involve developing models that forecast marketing performance and budget allocation, helping the team make informed decisions.

You will collaborate closely with senior data scientists and marketing teams to design and implement experiments that test new strategies and optimize existing campaigns — your insights will directly impact how SoFi engages with its members and drives growth.

You will also participate in scenario planning and budget forecasting, providing data-driven recommendations that align with the company's overall marketing strategy — your analytical expertise will be essential in navigating the evolving landscape of personal finance marketing.

What we offer

At SoFi, we are committed to fostering a culture of innovation and collaboration — you will have the opportunity to work with a talented team that is passionate about transforming the financial services industry. We offer competitive compensation and benefits, including opportunities for professional development and growth within the company.

Join us in shaping a brighter financial future for our members — your contributions will have a direct impact on how we engage with our community and help them achieve their financial goals.