Growth Manager • Senior

Who you are

You have a proven track record in lifecycle marketing, with a focus on driving growth across various stages of the customer journey. Your experience includes developing and executing marketing strategies that enhance customer acquisition, engagement, and retention. You thrive in complex environments and are adept at navigating ambiguity while pushing creative boundaries to deliver impactful results.

You possess strong leadership skills and have successfully collaborated with cross-functional teams, including Product Marketing, Operations, and Data Science. Your ability to communicate effectively with senior stakeholders allows you to define ambitious goals and shape the future trajectory of key business verticals. You are data-driven and understand how to leverage analytics to inform your marketing strategies.

What you'll do

In this role, you will own the lifecycle marketing strategy for SoFi's Lending product, focusing on driving business growth through customer acquisition, activation, onboarding, engagement, loyalty, and retention. You will set the vision for marketing initiatives and build new systems to support these efforts. Your responsibilities will include steering cross-functional partners and stakeholders through the complexities of marketing campaigns, ensuring alignment and collaboration across teams.

You will develop comprehensive marketing strategies that not only drive new loan applications but also enhance customer experiences throughout their journey with SoFi. Your role will involve analyzing customer data to identify trends and opportunities for improvement, as well as implementing innovative marketing tactics that resonate with target audiences. You will also be responsible for measuring the effectiveness of marketing initiatives and adjusting strategies as needed to achieve desired outcomes.

What we offer

At SoFi, we are committed to investing in our employees and fostering a culture of growth and innovation. We offer competitive compensation packages, including benefits that support your well-being and professional development. Join us in shaping a brighter financial future for our members and making a meaningful impact in the financial services industry.