Head Of Marketing • Senior

Who you are

You have over 5 years of experience in performance marketing, with a strong analytical mindset that drives your decision-making. Your expertise in paid media strategies has led to significant growth in previous roles, and you understand the nuances of customer acquisition and retention. You are comfortable with marketing analytics tools, particularly Google Analytics, and can translate data into actionable insights. Your leadership experience has equipped you to manage teams effectively, fostering a collaborative environment that encourages innovation and experimentation. You are passionate about optimizing marketing campaigns and have a proven track record of elevating marketing performance through data-driven strategies.

Desirable

Experience with lifecycle marketing and customer retention strategies is a plus. Familiarity with various marketing platforms, including Facebook Ads and Google Ads, will enhance your ability to drive results. You thrive in a fast-paced environment and are eager to take on challenges that come with scaling a growing company.

What you'll do

In this role, you will lead the performance marketing team at Thuma, focusing on accelerating growth across various product categories. You will develop and implement comprehensive marketing strategies that leverage paid media and lifecycle marketing to attract new customers and retain existing ones. Your analytical skills will be crucial as you analyze campaign performance and optimize marketing spend to maximize ROI. You will oversee the marketing analytics function, ensuring that data informs all marketing decisions and strategies. Collaboration with cross-functional teams will be key, as you work closely with product development and sales to align marketing efforts with business objectives. You will also spearhead experimentation initiatives, testing new marketing channels and tactics to discover innovative ways to engage customers.

What we offer

Thuma offers a dynamic work environment located in the historic Presidio neighborhood of San Francisco, where you will have the opportunity to work three days a week in the office. We believe in the importance of in-person collaboration and organize various team events throughout the year to foster a strong company culture. You will be part of a passionate team dedicated to driving growth and making a meaningful impact in the market. Competitive compensation and benefits are part of the package, reflecting our commitment to attracting top talent. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.