Crm Manager • Senior

Who you are

You are a detail-oriented and commercially focused CRM Manager with a strong background in customer acquisition strategies. With at least 5 years of experience in CRM management, you have a proven track record of driving customer growth through targeted campaigns and personalized communication. You thrive in collaborative environments and are comfortable working across diverse markets and cultures. Your curiosity and explorative nature enable you to identify opportunities for improvement and innovation in customer engagement. You understand the importance of data-driven decision-making and are skilled in analyzing customer data to inform your strategies. You are excited about the prospect of contributing to a rapidly growing company like Tide, where you can make a significant impact on the small business banking market.

What you'll do

In this role, you will be responsible for leading the CRM Acquisition team to drive customer growth through effective campaigns and strategies. You will collaborate with cross-functional teams to develop and implement targeted marketing initiatives that resonate with SMEs. Your role will involve analyzing customer data to identify trends and insights that can inform your strategies. You will work closely with the marketing team to ensure that campaigns are aligned with business objectives and effectively reach the target audience. Additionally, you will monitor the performance of campaigns and make data-driven adjustments to optimize results. You will play a key role in expanding Tide's presence in rapidly growing markets, ensuring that our messaging and offerings are tailored to meet the needs of SMEs. Your ability to communicate effectively with stakeholders across different regions will be crucial in this role.

What we offer

At Tide, we offer a dynamic work environment where innovation and collaboration are at the forefront. You will have the opportunity to work with a diverse team of professionals who are passionate about transforming the small business banking market. We provide competitive compensation and benefits, along with opportunities for professional growth and development. As part of our commitment to diversity and inclusion, we encourage applicants from all backgrounds to apply. Join us in making a difference for SMEs and be part of a company that values your contributions.