About Tide
Empowering SMEs with tailored financial solutions
Key Highlights
- Over 1 million customers globally, 650,000 in the UK
- $410 million raised in funding to date
- Headquartered in the City of London, UK
- Offers a range of accountancy tools alongside business accounts
Tide is a fintech company headquartered in the City of London, UK, dedicated to providing tailored financial services for SMEs. With over 1 million customers globally and 650,000 in the UK, Tide offers a range of products including business accounts and accountancy tools. The company has raised $410...
🎁 Benefits
Tide offers a comprehensive benefits package including 25 days of paid holiday leave, flexible working arrangements, and a personal development budget...
🌟 Culture
Tide's culture is centered around addressing the needs of underserved small businesses, providing fast and affordable financial solutions. With a focu...
Overview
Tide is seeking a Senior CRM Manager - Acquisition to drive customer growth through targeted campaigns and data-driven strategies. This role requires a detail-oriented approach to expand rapidly growing markets.
Job Description
Who you are
You are a detail-oriented and commercially focused CRM Manager with a strong background in customer acquisition strategies. With at least 5 years of experience in CRM management, you have a proven track record of driving customer growth through targeted campaigns and personalized communication. You thrive in collaborative environments and are comfortable working across diverse markets and cultures. Your curiosity and explorative nature enable you to identify opportunities for improvement and innovation in CRM practices. You are data-driven, using analytics to inform your strategies and decisions. You understand the importance of building strong relationships with customers and are passionate about enhancing their experience with the brand.
What you'll do
In this role, you will lead the CRM Acquisition team at Tide, responsible for driving customer growth through targeted campaigns and data-driven strategies. You will collaborate with cross-functional teams to develop and implement effective CRM initiatives that resonate with SMEs across various markets. Your responsibilities will include analyzing customer data to identify trends and opportunities, designing and executing personalized communication strategies, and optimizing customer journeys to enhance acquisition and retention. You will also monitor and report on the performance of CRM campaigns, using insights to refine and improve future initiatives. As a key player in the team, you will contribute to the overall growth strategy of Tide, ensuring that our CRM efforts align with business objectives and customer needs.
What we offer
At Tide, we offer a dynamic work environment where innovation and collaboration are at the forefront. You will have the opportunity to work with a diverse team of professionals dedicated to transforming the small business banking market. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Our culture values diversity and inclusion, and we encourage you to apply even if your experience doesn't match every requirement. Join us in making a meaningful impact on the lives of SMEs around the world.
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