About Tombras
Creative advertising that drives results.
Key Highlights
- Founded in 1946, over 75 years of experience
- Headquartered in Knoxville, Tennessee
- Serves clients like Tennessee Lottery and University of Tennessee
- Recognized with multiple industry awards
Tombras is a full-service advertising agency founded in 1946 and headquartered in Knoxville, Tennessee. With a team of over 300 employees, Tombras specializes in digital marketing, brand strategy, and creative services, serving notable clients such as the Tennessee Lottery and the University of Tenn...
🎁 Benefits
Tombras offers competitive salaries, health benefits, a generous PTO policy, and opportunities for remote work. Employees also enjoy a learning budget...
🌟 Culture
Tombras fosters a culture of creativity and collaboration, encouraging employees to push boundaries in advertising. The agency values transparency and...
Skills & Technologies
Overview
Tombras is seeking a Sr. Director, Analytics to lead teams in planning and executing data-driven digital marketing strategies. You'll leverage your expertise in media analytics and communication to drive actionable insights. This role requires 7+ years of experience in media or marketing and 5+ years in analytics.
Job Description
Who you are
You have over 7 years of experience in media, marketing, or a related field, with a strong focus on analytics. Your background includes at least 5 years specifically in analytics, where you've developed a keen understanding of data-driven decision-making. You possess strong managerial skills, having led teams for at least 2 years, and you excel in communicating complex data insights to stakeholders.
Your expertise in media analytics, particularly in digital media, allows you to effectively evaluate and interpret data to inform marketing strategies. You are adept at developing and implementing cross-channel measurement plans that provide holistic insights into marketing performance. Your ability to collaborate with various teams ensures that data-driven insights are actionable and aligned with business objectives.
What you'll do
As the Sr. Director of Analytics at Tombras, you will lead your assigned teams in the planning, execution, and evaluation of data-driven marketing results. You will be responsible for developing comprehensive measurement and testing plans that span multiple channels, ensuring that insights are actionable and effectively communicated to stakeholders. Your role will involve collaborating closely with marketing, creative, and media teams to drive user acquisition and engagement through data-informed strategies.
You will oversee the analytics function, ensuring that your team is equipped with the tools and methodologies necessary to analyze performance metrics and derive actionable insights. Your leadership will foster a culture of data-driven decision-making across the organization, empowering teams to leverage analytics in their strategies. You will also play a key role in mentoring and developing your team members, helping them grow their skills and advance their careers.
What we offer
At Tombras, we provide a collaborative and innovative work environment where your contributions will directly impact our clients' success. We offer competitive compensation and benefits, including relocation assistance if needed. Join us in shaping the future of digital marketing through analytics and insights.
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