About TripleLift
The omnichannel ad marketplace for modern brands
Key Highlights
- Headquartered in Flatiron District, New York, NY
- $18.7 million raised in Series A funding
- 201-500 employees, fostering a collaborative environment
- Partners with leading publishers and DSPs in digital media
TripleLift is a leading omnichannel advertisement marketplace headquartered in the Flatiron District of New York, NY. With $18.7 million in funding, TripleLift simplifies the advertising process by allowing businesses to create campaigns across online video, CTV, display, branded content, and native...
🎁 Benefits
TripleLift offers comprehensive medical, dental, and vision plans, along with unlimited PTO to promote work-life balance. Employees also benefit from ...
🌟 Culture
TripleLift fosters a culture focused on simplifying the complexities of digital advertising. The company values innovation and collaboration, enabling...
Svp • Lead
Overview
TripleLift is seeking a SVP, Marketing to develop and execute a comprehensive global marketing strategy. You'll oversee product marketing, field marketing, and lead generation efforts. This role requires significant experience in marketing leadership.
Job Description
Who you are
You have extensive experience in marketing leadership, ideally with a focus on digital advertising and programmatic ecosystems. Your background includes developing and executing comprehensive marketing strategies that drive growth and enhance brand awareness. You are a strong advocate for product marketing, ensuring effective positioning and promotion of products in the market. You possess excellent communication skills and the ability to collaborate with cross-functional teams to achieve marketing objectives.
You understand the nuances of customer segmentation and have a proven track record of developing strategies that retain and grow customer bases. Your experience includes managing diverse teams and fostering an inclusive environment where creativity and innovation thrive. You are data-driven, using analytics to inform your marketing decisions and strategies. You are passionate about elevating digital advertising through creative solutions and actionable insights.
What you'll do
As the SVP of Marketing at TripleLift, you will be responsible for all aspects of marketing both in the US and globally. You will develop a comprehensive global marketing strategy that leverages current products and markets to drive consistent growth. You will oversee product marketing, field marketing, design, and lead generation, ensuring that all marketing efforts align with the company's goals and objectives. You will act as the leading advocate for product marketing, ensuring effective positioning, promotion, and go-to-market strategies.
You will collaborate closely with the Chief Revenue Officer and other executives to align marketing initiatives with overall business objectives. You will lead the marketing team in executing segmentation strategies to retain and grow customers, ensuring that all marketing communications resonate with target audiences. You will analyze market trends and customer feedback to continuously refine marketing strategies and tactics. Your leadership will be crucial in driving brand awareness and customer engagement across various channels.
What we offer
At TripleLift, we offer a dynamic work environment where innovation and creativity are encouraged. You will have the opportunity to work with a talented team dedicated to elevating digital advertising. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to transform the programmatic ecosystem and make a significant impact in the advertising industry.
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