About Unity
Empowering creators to build amazing experiences
Key Highlights
- Public company (NYSE: U) with a $20B valuation
- Over 1.5 million monthly active creators
- Customers include Electronic Arts and Ubisoft
- $1.3B raised from investors like Sequoia and Silver Lake
Unity Technologies, headquartered in Vancouver, British Columbia, is the creator of the Unity game engine, widely used for developing both 2D and 3D games across multiple platforms. With over 1.5 million monthly active creators and customers including major studios like Electronic Arts and Ubisoft, ...
🎁 Benefits
Unity offers competitive salaries, equity options, generous PTO policies, and flexible remote work arrangements. Employees also benefit from a compreh...
🌟 Culture
Unity fosters a culture of creativity and innovation, encouraging employees to experiment and push the boundaries of game development. The company val...
Product Marketing Manager • Mid-Level
Unity • United States - Remote
Skills & Technologies
Overview
Unity is seeking a Product Marketing Manager to lead Go-To-Market strategies for their Grow product suite. You'll focus on customer personas and positioning while collaborating with Product, Sales, and Marketing teams. This role requires expertise in AI/ML and marketing operations.
Job Description
Who you are
You have 5+ years of experience in product marketing, particularly in the tech or gaming sectors — you've successfully led go-to-market strategies and understand the nuances of customer engagement in mobile applications. Your background includes a strong focus on AI and machine learning, allowing you to translate complex technical features into clear customer value. You excel at customer and persona segmentation, crafting actionable insights that inform product design and marketing strategies. Your communication skills are top-notch, enabling you to collaborate effectively with cross-functional teams, including Product, Sales, and Marketing. You are data-driven, utilizing tools like Google Analytics to inform your decisions and measure the impact of your marketing efforts. You thrive in a fast-paced environment and are comfortable managing multiple projects simultaneously, ensuring that all marketing initiatives align with business objectives.
What you'll do
In this role, you will own the go-to-market plans for major product launches within Unity's Grow platform, which includes Unity Ads and LevelPlay mediation. You will define clear customer personas, focusing on major mobile publishers and indie developers, and ensure that their distinct needs are addressed in product design and marketing strategies. Your responsibilities will include crafting messaging frameworks that effectively communicate the value of AI/ML-powered products to mobile developers and marketers. You will lead quarterly refreshes of these frameworks based on customer feedback and competitive insights. Additionally, you will collaborate closely with Product and Sales teams to align product innovation with market needs, ensuring that all marketing efforts drive user acquisition and engagement. You will also analyze market trends and customer feedback to continuously refine your strategies and improve product positioning.
What we offer
Unity offers a competitive salary range of $94,100 to $141,100 USD, reflecting the importance of this role in driving the success of our Grow business. You will have the opportunity to work remotely, providing flexibility while being part of a dynamic team that is shaping the future of mobile applications. We foster a culture of collaboration and innovation, encouraging you to bring your unique insights and ideas to the table. As part of Unity, you will be at the forefront of the real-time 3D creator economy, making a significant impact on how developers and publishers engage with their audiences. We believe in supporting your professional growth and offer various resources to help you advance your career within the company.
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