Director Of Marketing • Lead

Who you are

You have a proven track record in marketing leadership, with at least 5 years of experience in retail or partner marketing. You thrive in fast-paced environments and are adept at crafting campaign plans that align with business objectives. Your ability to write compelling briefs and collaborate effectively with sales and retail partners sets you apart. You understand the nuances of consumer behavior and can leverage insights to drive marketing strategies that resonate with target audiences. You are hands-on and enjoy executing marketing plans while also leading a team to achieve shared goals.

Desirable

Experience in brick-and-mortar commerce or technology-driven marketing solutions is a plus. Familiarity with data-driven marketing approaches and the ability to analyze campaign performance metrics will enhance your effectiveness in this role. A background in sustainability initiatives or partnerships with retail businesses will be beneficial as you work to unlock value for both consumers and partners.

What you'll do

As the Director of Retail & Partner Marketing, you will lead the development and execution of go-to-market strategies that drive measurable outcomes for our retail partners. You will build playbooks and processes that facilitate partner-driven growth across various verticals, including fuel, grocery, and restaurants. Your role will involve collaborating closely with Merchant, Growth, Creative, and Insights teams to deliver high-impact campaigns that boost adoption and retention for consumers. You will be responsible for spotting creative opportunities and ensuring that marketing initiatives align with business objectives. Additionally, you will oversee the execution of marketing plans, ensuring that they are effectively communicated and implemented across teams. Your leadership will be crucial in fostering a culture of collaboration and excellence within the marketing team.

What we offer

At Upside, we are committed to transforming brick-and-mortar commerce through innovative marketing strategies. You will have the opportunity to work in a dynamic environment where your contributions directly impact the success of our retail partners and the consumers they serve. We offer competitive compensation and a collaborative culture that values creativity and strategic thinking. Join us in making a difference in the retail landscape and driving sustainable growth for our partners.