Product Marketing Manager • Lead

Who you are

You have extensive experience in product marketing, ideally with a focus on financial products. Your background includes leading go-to-market strategies and crafting compelling product narratives that resonate with customers. You excel in analyzing customer insights and using data to inform your decisions, ensuring that your marketing efforts are both effective and aligned with business goals.

You thrive in collaborative environments, working closely with cross-functional teams including Product, Engineering, and Design. Your ability to communicate effectively and lead initiatives makes you a key player in shaping the product marketing team at Wealthfront. You are comfortable navigating ambiguity and are energized by iterative experimentation, always seeking new ways to drive growth.

Your strategic thinking and analytical rigor enable you to define and validate value propositions for products. You have a customer-focused mindset, ensuring that the products you help market truly meet the needs of users. You are passionate about building financial products that prioritize people over institutions, and you are committed to making a positive impact in the industry.

Desirable

Experience in the banking or home lending sectors is a plus, as is familiarity with product-led growth strategies. You may also have a background in data analysis tools or methodologies, which can further enhance your ability to drive insights and inform marketing strategies.

What you'll do

As the Director of Product Marketing, you will lead the go-to-market strategy for Wealthfront's Banking and Home Lending businesses. This involves collaborating with various teams to define product roadmaps and refine positioning based on customer insights. You will be responsible for identifying new growth opportunities and ensuring that marketing efforts are aligned with product market fit.

You will craft compelling product narratives that resonate with target audiences, helping to define the value propositions for Wealthfront's offerings. Your role will require you to dive deep into customer insights, using both qualitative and quantitative data to inform your strategies. You will lead marketing initiatives that drive user acquisition and engagement, ensuring that Wealthfront's products are effectively communicated to the market.

In addition to leading the marketing efforts, you will help shape a world-class Product Marketing team, mentoring and guiding team members to achieve their best work. You will be instrumental in fostering a culture of collaboration and innovation within the marketing organization, ensuring that all team members are aligned with the company's mission and goals.

What we offer

Wealthfront offers a dynamic work environment where you can make a significant impact on the company's growth and success. You will have the opportunity to work with a talented team of professionals who are passionate about building financial products that favor people. The company values collaboration and encourages team members to share their ideas and insights.

As part of the Wealthfront team, you will have access to competitive compensation and benefits, as well as opportunities for professional development and growth. The company is committed to fostering a diverse and inclusive workplace, where all employees feel valued and empowered to contribute.

Join Wealthfront and be part of a mission-driven organization that is transforming the financial landscape. Your expertise in product marketing will play a crucial role in shaping the future of banking and home lending, making a positive impact on customers' lives.