Product Marketing Manager • Lead

Who you are

You have a strong background in product marketing, ideally with 5+ years of experience in the fintech or financial services sector. You understand how to develop compelling value propositions and can articulate the product narrative effectively to various stakeholders. Your expertise in building go-to-market strategies is complemented by your ability to identify growth opportunities and drive adoption among clients. You value collaboration and have a track record of working cross-functionally with product and marketing teams to achieve shared goals. You are data-driven and can leverage analytics to inform your marketing strategies and decisions. You are passionate about financial services and are committed to making them accessible and transparent for everyone.

Desirable

Experience in wealth management or investment products is a plus. Familiarity with digital marketing channels and campaign management will help you excel in this role. You are comfortable with metrics and can define success criteria for marketing initiatives. A background in user research and understanding customer needs will enhance your ability to resonate with clients.

What you'll do

In this role, you will be a thought partner to senior leadership in Product and Investment Research, helping to shape the product's value proposition and competitive positioning in the market. You will develop integrated marketing campaigns that align with the company's goals and drive measurable results. Your responsibilities will include crafting the product narrative and ensuring that it resonates with both existing and prospective clients. You will work closely with cross-functional teams to execute marketing strategies that support the growth of Wealthsimple's Wealth Management offering. You will also be accountable for building a go-to-market engine that supports targets such as upgrading clients into more customized portfolio options and driving net deposits through effective cross-selling strategies. Your role will involve continuous iteration and improvement of marketing efforts based on performance data and client feedback.

What we offer

Wealthsimple is committed to fostering an inclusive and high-performing team culture where everyone can thrive. You will have the opportunity to work with a talented group of individuals who are passionate about making a difference in the financial services industry. We offer competitive compensation and benefits, along with the flexibility of remote work. You will be part of a mission-driven organization that values collaboration, humility, and innovation. Join us in our journey to help everyone achieve financial freedom through transparent and accessible financial services.