Marketing Lead • Lead

Who you are

You are a seasoned marketing professional with a deep understanding of the sports cards and collectibles market. You have a proven track record in customer acquisition and retention strategies, particularly within niche markets. Your expertise allows you to shape compelling narratives that resonate with enthusiasts and drive engagement. You thrive in collaborative environments and are passionate about blending community, shopping, and entertainment in innovative ways.

You possess strong analytical skills, enabling you to interpret market trends and customer data effectively. Your ability to communicate insights and strategies clearly to cross-functional teams is a key strength. You are not just a marketer; you are a leader who inspires others to achieve excellence in their marketing efforts. You understand the importance of building relationships with top sellers and leveraging their insights to enhance marketing initiatives.

What you'll do

As the Marketing Lead for Sports at Whatnot, you will be responsible for developing and executing marketing strategies that elevate the sports cards and memorabilia category. You will analyze customer profiles and market trends to create targeted campaigns that drive user acquisition and retention. Collaborating closely with product and sales teams, you will ensure that marketing efforts align with overall business objectives and resonate with the community.

You will set the standard for marketing excellence within your category, leading initiatives that enhance brand visibility and engagement. Your role will involve crafting compelling narratives that highlight the unique aspects of sports collectibles, making them appealing to both new and existing customers. You will also oversee marketing budgets, ensuring that resources are allocated effectively to maximize impact.

In addition, you will monitor campaign performance and adjust strategies based on data-driven insights. Your leadership will foster a culture of innovation and collaboration within the marketing team, encouraging team members to share ideas and best practices. You will represent the sports category in cross-functional meetings, advocating for the needs and interests of your area.

What we offer

At Whatnot, you will join a dynamic team that is redefining e-commerce through live shopping experiences. We offer a collaborative work environment where innovation is encouraged, and your contributions will directly impact the growth of our platform. You will have the opportunity to work with a diverse group of professionals who are passionate about their work and committed to building a community around commerce. We provide competitive compensation and benefits, along with opportunities for professional development and growth within the company.